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A Study on the Development Strategy of Datong Coal Mine Group

Author: ZhengTianXiong
Tutor: RongHePing
School: Shanxi University
Course: Business Administration
Keywords: Datong Coal Mine Group Development strategy SWOT BaudModel ensuring measurement
CLC: F426
Type: Master's thesis
Year: 2012
Downloads: 164
Quote: 0
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Abstract


Datong Coal Mine Group is a large enterprise that gives priority to coal production, and it also touches on electricity, coal chemistry, metallurgy, machinery manufacturing and so on. Through a deep analysis of the development of Datong Coal Mine Group, and by adopting Baud model and SWOT theory, this thesis aims to summarize the challenges and opportunities facing Datong Coal Mine Group and tries to work out its development strategies in the future.The thesis is divided into5chapters. Chapter one introduces the research background and the current research situation of strategic development. Chapter two is devoted to an analysis of the interior and exterior environment of the enterprise from the perspectives of macro environment and competition environment. Chapter3is a SWOT analysis of the exterior challenges and opportunities of the enterprise and also its interior advantages and disadvantages. In addition, it adopts Baud Model to make an analysis of the comprehensive competitive power. Chapter4works out the strategic development plan and illustrates the development concepts and industry strategic structure. Chapter5explains the measurements to ensure the strategic development of Datong Coal Mine Group.

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