|
30 years of reform and opening up , especially after China's accession to WTO , China's insurance industry has made great progress, but there are still some problems. The face of the insurance industry increasingly fierce competition , China's commercial property insurance companies should continue to improve the management mechanism, enhance the management level , and enhance their core competitiveness. In the management of the company , good performance evaluation is particularly important part. Our traditional property insurance companies based on financial indicators of performance evaluation methods exist sidedness , ignoring the customers, employees, internal processes and other non- financial indicators of the insurance company's development , the company strategy in the branch office can not be effectively implemented, and BSC will evaluate the company's performance and strategic objectives are combined to make up for this deficiency, is conducive to the company's long-term development . Therefore , China's property insurance company's performance appraisal should be introduced into the Balanced Scorecard , the establishment of a more comprehensive and scientific performance evaluation system . In this paper, performance evaluation of property and casualty insurance companies are described, reviewed the performance evaluation of property insurance company of the development process , pointing out China's current performance evaluation methods inadequacies, while the BSC research status at home and abroad are summarized of introduction. On this basis , detailing the Balanced Scorecard theory, including the four dimensions of the balanced scorecard , strategic concepts, application conditions and implementation steps , combined with the analysis of the characteristics of property insurance company property insurance company implemented a Balanced Scorecard feasible. Combined with China 's actual property insurance company , Company A in the clear problems of performance evaluation , the evaluation system for its design Balanced Scorecard , a clear strategic goals , targets were set and weight distribution , and ultimately establish the company's balance scorecards, operation and management of the company in the future provide a useful guide . Balanced Scorecard our country is not yet widely applied in the implementation of the process to focus on the construction of related systems and organizational reform , drawing on the successful experience of the use of the Balanced Scorecard business , but also to plan , step by step , so as to better application of the Balanced Scorecard , improve the company's overall competitiveness, for our property and casualty insurance company's future development adds lasting power .
|