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A Display Study on Fast Fashion Clothing Brand

Author: WangShuang
Tutor: LinZhiYuan
School: Beijing Institute of Clothing Technology
Course: Art
Keywords: Fast Fashion Clothing Brand Display ZARA
CLC: TS942.8
Type: Master's thesis
Year: 2012
Downloads: 389
Quote: 0
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Abstract


Excellent design, affordable prices make fast fashion clothing brand favored by the vastnumber of consumers, it will be one important direction on the development of the world s futureclothing brand. China’s mass market, cheap labor, better logistics and information system,happen to be the best cradle of fast fashion, therefore,fast fashion clothing brand s developmentcould make China s clothing industry more succesfully.Display, which is an important means that conveys brand spirit, brand style, can t beignored by the brand managers. Excellent display can obviously enhance the brand image, inductand stimulate the consumer s purchase behavior, expand its brand influence.This paper foucus onthe display of famous foreign fast fashion clothing brand ZARA in Beijing, analysis it s display ssuccessesful aspects,give China s fast fashion brands good advices and opinions on how todisplay better contrasting to ZARA, in order to benefit domestic fast fashion brand s displayconstruction. This paper is divided into six chapters,chapter1introduces researching backgroundand purpose,etc,chapter2presents fast fashion s development nowadays,to deepen theunderstanding of fast fashion brands,chapter3introduces the current situation of thedevelopment of fast fashion,deepen our understanding of the fast fashion clothing brand,chapter4explains the social roots of fast fashion clothing brand,clarify its development pulse anddirection,chapter5takes world s most famous fast fashion brand ZARA as an example, analyzesit s professional display,chapter6turns to China s native fast fashion brand,clarifys my ownsuggestions and views. Finally I would draw the conclusion of this paper.

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CLC: > Industrial Technology > Light industry,handicrafts > Garment industry,footwear industry > Fashion show,fashion show > Fashion show
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