Dissertation > Excellent graduate degree dissertation topics show

Reaserch on Factors of Users’ Acceptance Effects on Social Network Service Based on the TAM Model

Author: TianYe
Tutor: ZhangRuiJin
School: Harbin Institute of Technology
Course: Business management
Keywords: social networking tam model website specialty users’acceptance model
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 469
Quote: 1
Read: Download Dissertation

Abstract


With the development and updating of internet technology, considerable social networking websites, such as Renren, Facebook, and Kaixin, were emerged because of demand. Social networking websites were highly recommended since they were considered to be helpful to expand personal connections based on broad social network structure. They were not only used as a tool to maintain the existing relationship among modern social people, but also became a new potential way which changing the social networking habits of modern social people. To improve the usage of social networking website, it is very significant to conduct the research of impacted factors of users’acceptance and relationship among those factors.This thesis elaborated the principle of customer acceptance of the TAM model based on the summary of the previous relevant reference. This research investigated the most widely used website Renren, set up and identified corresponding TAM model. A survey was conducted to identify a significant TAM structural equation model that contains eleven explicit and four implicit variables. And using statistical analysis software SPSS17.0 and AMOS7.0, LISRIL structural equation modeling software, using 257 network users as valid samples for factor analysis and hypothesis testing model. Finally, the 60 survey data is reserved for empirical analysis and test. Which prove that the structural equation modeling to determine the social networking site for the user acceptance factors and user acceptance evaluation of social-networking site has a good application and theoretical value.In addition, this thesis analyzed three impacted user acceptance indicators includes perceived usefulness, perceived ease of use, and behavioral intention are based on the hypothesis research, and it also proposed corresponding countermeasures for the three sites involved in the main web site developers, web site users and network services operators. For management department, they should make data collection and research work to understand customer needs, to publicize the site, to improve social awareness site; For software development department, knowledge should be more application-oriented reference page, multi-user care about the game development, and important dates in the festival, when more than matched by activities designed to improve web site monitoring to avoid technical problems caused by disclosure of customer information. For hardware maintenance department, they should do the updates and hardware maintenance, to maintain the stability of the site. For Web users, Web site should be considered in the choice of site use are well-educated people, the site whether the search of information, the site is to provide a very comprehensive security, the site of the operation is convenient, etc.

Related Dissertations

  1. Feature based on complex network propagation characteristics of SNS social networking sites,G206
  2. The Design and Realization of Employee Social Networking System Based on SharePoint,TP311.52
  3. Cache-and-forward Network Infrastructure in Urban Transport Systems,TN929.5
  4. The Study of the Communication Characteristics and Effects in Crisis Events Via Microblog,G206
  5. Social networking video sharing platform for the design and implementation of measurement,TP393.09
  6. NRS development of research,F49
  7. Social Network Site Model and Its Technology,TP393.092
  8. Social tagging systems based personalized recommendation engine technology,TP391.3
  9. Research on multi-role social networks,TP393.09
  10. Willingness to use third-party online payment empirical research and its influencing factors,F832.2;F224
  11. Who Says There’s No Twitter in China? Youth Usage Patterns and Attitudes Towards Weibo,G206
  12. Study of SNS and Cluster in View of Network,G206
  13. Empirical Study on Factors Influencing Attitude of Consumers Shopping on Social Networking Sites,F224
  14. The intention to influence factors of social network service user,C931.6
  15. Research and Achievement of Mobile Social Network Service,TP393.09
  16. The Analysis and Design of Knowledge Management System with SNS Opensource Framework,TP311.52
  17. The Study on the Integrated Marketing Communication Strategies in Social Media,F274
  18. Social Networking in the Civil Protection of Personal Information,D923
  19. The Research of SNS Website’s Development Situation, Problems and Optimized Strategy in China,G206
  20. Desing and Implementation of Family Social-Networking-Services Web Site Integrateed Sina Micro-Blog,TP393.092
  21. Relation of Web2.0 era of Internet usage behavior and Internet users social capital,G206

CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
© 2012 www.DissertationTopic.Net  Mobile