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The Propagation Characteristics of Japan’s Three Web Portals

Author: ShenXiaoJie
Tutor: ZhangZhiJiang
School: Northeast Normal University
Course: Journalism and Communication
Keywords: Japan Portal Advertisement Character
CLC: F713.8
Type: Master's thesis
Year: 2011
Downloads: 75
Quote: 0
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Abstract


Along with the Continuous innovation of web portal technology and the Gradually standardized operation of it,the web portal declared the brand era `s coming of our website.Being the Network providers Of One-stop service,its own changes is changing the Pattern innovation of the web protal advertisement. At the same time, the audience is more rational and mature, who is requesting more for the web portal advertisement.At present,the development of web protal advertisement in China is very quik,but either on the pattern innovation or on the advertising idea,we still has the very big disparity.After the long-term development,the web portal advertisement of japan has drawed the essence of all over the world,which is worthy of our research and study.Being the same Asian countries,we have great differences in web portal advertisement.And till now,there is little research on web portal advertisement of Japan,and this essay will do some research on characters of three main web portal advertisement in Japan,which wishes providing some useful reference to the development to the advertisement of web portal in China.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
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