Dissertation > Excellent graduate degree dissertation topics show

The Creation of Lijiang Painting School Culture Brand

Author: ZhangHaiTao
Tutor: YangGuoLiang
School: Guangxi University
Course: Journalism and Communication
Keywords: Lijiang School Culture Brands Brand Building
CLC: G124
Type: Master's thesis
Year: 2013
Downloads: 17
Quote: 0
Read: Download Dissertation


Lijiang School is a regional school of painting with Guangxi’s characteristics fostered and supported by the CPC Guangxi committee and Provincial Government of Guangxi. At the ninth and tenth Congresses of Party Representatives of Guangxi, Lijiang School was written into their reports. In addition, the reports explicitly set the goals to consolidate and upgrade a series of culture brands such as "Nanning International Folk Song Arts Festival,"Impression Sanjie Liu", Lijiang School, Guangxi Press, etc, so as to enable ethnic culture and art masterpieces to enjoy worldwide prestige". To forge culture brands is an important part of cultural development strategy defined in the Eighteenth National Party Congress of the Party. It is not only the need to realize sustainable development of Lijiang School, but also conducive for Guangxi to seizing the strategic opportunity of vigorously develop cultural industries and pushing forward its leapfrog development so as to make it a pillar industry of national economy. This is of vital significance for the autonomous region to boosting its overall strength and competitiveness of ethnic culture, develop itself into a powerful region with characteristics of the times, featuring customs of Zhuang ethnic minority, harmony and compatibility as well as to promote the development and prosperity of socialist culture.The paper, on the basis of understanding and study on culture brands in traditional sense formed spontaneously and unconsciously, and taking Lijiang School as the object of study, focuses on the study of regional culture brand building. Analyzing and summarizing its development history of growing out of nothing, evolving from a regional school of painting to a cultural brand, it explores a new model of forging culture brands consciously and initiatively which is, under the circumstance of high-level cultural self-consciousness and self-confidence, dominated by cultural self-consciousness and the autonomy of art, supported by government, with a organic combination of down-top model and top-down model, conducted under the leadership and support of the government, setting a goal before pursuing excellence, and building up the brand before fostering connotation.In view of the summary of reading that while there are many articles on Lijiang School but little on discussions on culture brands has been found, this paper, first of all, organizes and summarizes the formation and developmental process of Lijiang School and then conducts analysis on the proposal on and progress of the culture brand building of the School. Moreover, starting from the study of the feasibility and the strategic perspective of building culture brand of Lijiang School, this paper analyzes the uniqueness of Lijiang School as a culture brand, as well as the opportunity and prerequisites for the culture brand building of the School. Furthermore, it adopts SWOT analytical approach to conduct a strategic analysis on culture brand of Lijaing School. Finally, this paper analyzes culture brand building and development of Lijiang School and puts forward policy suggestions, and explores and summarizes on the forging of a regional new model of culture brand.

Related Dissertations

  1. The Research on Construction of the Prawn Regional Brand in Zhanjiang,F326.4
  2. University brand building strategy,G647
  3. Research on Brand Strategy of Basic Education Schools,G639.2
  4. China 's second-tier cities hotel the formulas apartment management company brand building,F273.2
  5. Research on the Brand of Ethnic Minority Areas,F273.2
  6. Brands Development Analysis of Hengda Real Estate,F293.3
  7. The Research on Brand Construction in Furniture Enterprises,F426.88
  8. Research on the University Brand Image’s Dimensions and Its Measurement System,G649.2;F224
  9. The Analyses of the Survival Condition and Brand-built of Mobile Pnone Newspaper at the 3G Generation,G216.3
  10. The Private Hospitals That Build Brand and Research Strategy,R197.3
  11. The Development and Successful Experience of Entertainment and Sports Programming Network,G229.1
  12. GSCN of the Brands Development Study,F49
  13. A Study on Brand Building of the Independent Colleges,G648
  14. The Current Situation and Countermeasures of Building on Chinese TV Channel Brand,G221
  15. Chinese television sports brand research,G229.2
  16. Create China’s Own Clothing Brand,F273.2
  17. Reseach on Implementation Strategy of Enterprises Employer Brand,F272.92
  18. A Study on Regional Brand Building,F273.2
  19. The Research of Brand Building for Legal Channels in China,G229.2-F
  20. A Research on Brand Building in Satellite TV Channels of China,G229.2
  21. Influential era of competition class domestic television channel branding for Financial Studies,G229.2-F

CLC: > Culture, science,education, sports > The world culture and culture > China > Cultural industries, cultural market
© 2012 www.DissertationTopic.Net  Mobile