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With the increasingly fierce market competition, the competition betweenenterprises become more and more performance for the brand competition, brand hasbecome the talk about more topics, war industry enterprise is no exception.With therapid development of China’s military enterprises, especially the military enterprise ofcivilian products market share continues to expand and the increasingly fierce marketcompetition, relying on the brand management has become an inevitable requirementof the development of military enterprises.Strengthen brand construction, to thedevelopment of civilian industry, implementation is protected army turn civilian,contain army at civilian, increase own innovation capacity energetically, accelerate theoptimization and upgrading of industrial structure, promoting the implementation ofmajor national science and technology projects, adjustment and reform newbreakthrough, and for the introduction of new products, industry chain extension andthe future development of enterprises have far-reaching influence and importantmeaning of.This article from the proceed with of a few respects the impact of brand, brandbuilding on the background, meaning and its definition of a detailed, in-depth study,the domestic and foreign brands construction were compared, and from the angle ofthe competitive analysis, is the brand power of science and technology, marketing andimage of the comprehensive use of creating a brand success.The brand power ofscience and technology, marketing and image of the introduced air photoelectricPolytron Technologies Inc, and for Air photoelectric Polytron Technologies Inc brandpower of science and technology, marketing and image of the force contained in thespecific content of the detailed list of categories, respectively for the quality brand,brand, brand marketing, manufacturing technology personnel, publicity, after saleservice personnel management, enterprise culture and brand etc..Then the detailed classification of CNAC photoelectric Polytron Technologies Inc brand constructionand management current situation undertook thorough analysis, find out theadvantages and disadvantages, and gives the suggestions.Through to the CNACphotoelectric Polytron Technologies Inc’s main customers were sent questionnaires, tounderstand customer CNAC photoelectric this brand recognition, and further to thequestionnaire feedback information to carry on the system analysis, draw in customersimpression CNAC photoelectric this brand still exists the deficiency which, accordingto the analysis of the results: price and delivery cycle.Aiming at the problem putforward to reduce the cost price, strict control of expenditure management cost andpurchasing cost and corresponding improvement measures for delivery cycle;problems and improve capacity utilization, process optimization, strengthening theproduction preparation, further efforts, by ordering the production, capacity expansionand Nissin node form, improve work efficiency.To shorten the production cycle, topromote the timely delivery of orders and corresponding improvementmeasures.According to the findings presented other constructive comments.In our country, military enterprises in solving the employment, for the nationaldefence career to make outstanding contribution.But the military enterprises of thetransition process faced many difficulties, and the lack of their own brands and brandbuilding of be the first to bear the brunt, based on the air photoelectric PolytronTechnologies Inc’s brand construction case analysis and introduction, I hope some ofthese successful experiences and lessons to the same type of war industry enterprisebrand construction to a certain extent help, to war industry enterprise transformation toprovide some useful methods and experience.
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