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Study on the Problems and Countermeasures of the Development of Convention and Exhibition Industry in Tangshan City

Author: XieZuo
Tutor: LiZhenJun
School: Yanshan University
Course: Public Administration
Keywords: Convention and exhibition industry Countermeasure research Brand Tangshan
CLC: F713.83
Type: Master's thesis
Year: 2012
Downloads: 72
Quote: 0
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Abstract


With the acceleration of the trend of economic globalization and the tertiary industrycontinue to grow,modern conference and exhibition industry was created.Exhibitionactivities has become an important channel of promoting economic and tradeexchanges.Exhibition industry has become an essential economic forms in the social andeconomic life.Tangshan is a city with a history of heavy industry along the coast, known as the "cradle of modern industry in China " and " porcelain capital of the North ",with solidindustrial foundation, a high degree of urbanization, transportation facilities.Tangshan hasgood venues resources. Tangshan City is the economic centre in Hebeiprovince.Development of exhibition industry in Tangshan City since1995, renders thebooming trend in recent years, the exhibition among the best quantity and quality in Hebeiprovince. In particular the2016world Horticultural Exposition to be held in Tangshan,Tangshan exhibition industry will have a rare opportunity for development.Although after many years of development, exhibition industry taking shape inTangshan, overall strength level is not high. Comparison between Tangshan and citiessuch as Beijing, Shanghai, Ningbo, Tangshan exhibition industry in the area ofspecialization, marketization and internationalization has a very big gap．Tangshanexhibition industry market-oriented is not high, the exhibition economy consciousness isnot strong, exhibition brand awareness is poor, exhibition association role is not strong,and exhibition related talent is scarcity, exhibition facilities are inadequate.First, the combination of Convention and exhibition industry related theory, grasp theurban development of exhibition industry on the basis of the basic law, this articleanalyses the current development situation of domestic and foreign exhibition industry.Secondly, through the exhibition industry in Tangshan City study on SWOT, thisarticle analyses the strengths and weaknesses of their development, opportunities andchallenges, identify the factors restricting the development of exhibition industry in Tangshan.Finally, in view of the current problems of exhibition industry development inTangshan, this article fully exploiting the Tangshan exhibition space and potential fordevelopment, presented the current proposals and countermeasures for promoting thedevelopment of exhibition industry in Tangshan City．

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