Dissertation > Excellent graduate degree dissertation topics show

Studys in the Contemporary Brand Sales Exhibition Shop Design

Author: LiuMengZuo
Tutor: MeiHongYuan;LiLingLing
School: Harbin Institute of Technology
Course: Architectural Design and Theory
Keywords: brand sales exhibition shop design strategy consumption Culture vision technology
CLC: TU247
Type: Master's thesis
Year: 2008
Downloads: 102
Quote: 1
Read: Download Dissertation


This paper takes contemporary brand sales exhibition shop as research object, and will pays attention to humanistic diversification and respects brand traditional as this study’s premise, deeply analysis contemporary brand sales exhibition shop’s development path and characteristics, investigates brand architecture’s image and spatial design manipulation, and solves practical building core problem under the background of vision information media and consumption culture.After the analysis the background and development actuality of the brand sales exhibition shop, this paper concludes concept of the brand sales exhibition shop. It is that on the premise of the consumption transmutation and the development of vision technology, the brand sales exhibition shop provides a particular conceptualization space and absolutely architecture form, to show and sell the brand’s identity, and becomes a kind of architecture type with consumption, culture, art and fashion.After consulting lots of examples, this paper summed up its distinctive features: modeling-diversity, theme-unity, function-complex, high-tech. The core is to serve the brand. Brand sales exhibition shop is the material culture carrier of Enterprises brand culture, which manifested in the respect that architecture communicates brand information, creates brand image, reflects marketing tools and working methods and expresses of the brand spirit.On the establishment of the above analysis, this paper studies the design method of interior space and image of the brand sales exhibition shop. The interior space is the information carrier of the brand, and the function settings of the room, the Streamline and organization of space, the creation of atmosphere is all around the brand’s logo, identity and style to carry out. In the specific operation, it will depend on the control of space shape, material application, the color mix, the technical support of lighting and video projection and so on. And the design of building image, the architecture construction should pay attention to shape both simple and rich. Simple is the meaning the it should be able to give the impression of stable construction, but behind the simplicity is the support of innovative design approach and high-tech technical, for example, using new construction methods to structural problems, using new materials to the performance of traditional practices, and the applications of thin skin and the double-skins.This paper is mainly divided into four parts, 69000 words, 39 examples and 112 pictures. Finally this paper establishments how to use architectural words to express enterprise’s brand image accurately, and on this core foundation, to solve now exisiting problems and malady as much as possible and make prospect of future development trend for this building types.

Related Dissertations

  1. The Research on the Design of Waterfront Open Space of Daowai District in Harbin,TU984.113
  2. Research on the Brand Establishment of Amateur Swimming Clubs in Fuzhou and Xiamen,G861.1
  3. The Research on Construction of the Prawn Regional Brand in Zhanjiang,F326.4
  4. The Empirical Research on Service Encounter Affecting Customer Loyalty of Female Underwear Brand,F274
  5. Comparative Study of Clothing Brand Strategy Based on the Core Competence,F426.86
  6. The Research of the Fashion Terminal Space in the Society Consumption Change,TS941.1
  7. Lighting Design Methodology Based on User Experience,TS956
  8. Clouds of high - end brand personality cultural meanings of the,F273.2
  9. The Empirical Study of Brand Image Elements Affecting Clothing Repurchase Behavior,F274
  10. Analysis on the Influence of Consumer Perception and the Text Logo of Women’s Fashion Brand,F274
  11. PXSF Nursery School Service Marketing Management Analysis,G617
  12. Study on the Management Strategy of University’s Brand,G647
  13. University brand building strategy,G647
  14. Research about the Process of City Sport Brand’s Construction,G80-05
  15. The Travail and Reflection of Current Marriage Program,G222
  16. Heilongjiang Unified Marketing of Instant Noodles,F274
  17. Study on Development of College Students’ Brand Attachment Questionnair and Its Relationship Witn Their Self-Concept,B841
  18. Brand development of real estate companies,F293.3
  19. The Study about the Select Strategies of Sportswear Brand Communication Means,G206
  20. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274

CLC: > Industrial Technology > Building Science > Architectural design > Civil > Commercial and service industry construction
© 2012 www.DissertationTopic.Net  Mobile