Dissertation > Excellent graduate degree dissertation topics show

Analysis on the Influence of Consumer Perception and the Text Logo of Women’s Fashion Brand

Author: WangBaoLu
Tutor: JiangLei
School: Beijing Institute of Clothing Technology
Course: Fashion Design and Engineering
Keywords: Women’s fashion brand Logo Text logo Consumer Perception
CLC: F274
Type: Master's thesis
Year: 2012
Downloads: 20
Quote: 0
Read: Download Dissertation

Abstract


With the mass media development, information communicate emphasizes more on pictures and videos. Just because of this, enterprises invest more energy in this field. More and more bands have changed their logos to deliver a new brand image in recent years. But it is not clear that how the brand logo can influence the consumer perception.In the first part of this paper, summarize the widely used elements of women’s fashion brand logo and the dimensionalities of consumer perception through collecting 200 women’s fashion brand logos and reading plenty of literatures. Then use experimental method to quantitatively analyze the relationship between the women’s fashion brand logo and consumer perception. At last there is the conclusion and some suggestions. In this paper, women’s fashion brand logo is composed mainly by text and color, and the text changes in logo can influence visual image perception and value perception. Also, gender and major have influence on consumer perception.

Related Dissertations

  1. Car tire surface marking recognition system design and research,TP391.41
  2. Urban dust pollution control management interventions,X513
  3. About Japanese learners ' koと\,H36
  4. The Influnce of Art of Calligraphy on Logo Design,J524
  5. Exploring the Application of Concrete Graphics in Modern Logo Design,J524
  6. The Legal Protection of General Website,D923.4
  7. Study on the Differences between Brand Positioning and Consumers’ Perception of Sport Brands,F426.8
  8. Research on Traditional Cultural Connotation and Characteristics of China Automobile Logos,F426.471
  9. Museum of Cultural Research and Application of Visual Identity Design,J525
  10. A Research on Dynamic Logo Design,J524
  11. Middle-Class Influence on Clothing,J523.5
  12. On the folk paper-cut can be used in modern logo design factors,J528.1
  13. Apparel Brand and Logo Design Recognition Applications,J524
  14. Children's TV channel package for Creative Studies,G222
  15. The Study of Navigation System of AGV,TP242
  16. The Design and Implementation of Non-Redundant Identifier Scheme for Heterogeneous Wireless Integrated Networks,TN92
  17. Tianjin Mobile traffic network management four construction,TN916.2
  18. The Optimal Design Study of the Beijing Subway Station Space Oriented Identification System,U231.4
  19. The Biomarkers and Variation with Adipogenic Differentiation of Mesenchymal Stem Cells Studied by in Vitro 9.4T MR Spectroscopy,R329
  20. Ancient Bronze Mirror Inspiration to Modern Logo Design,K875.2

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile