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A Research of the Big Five Personality Traits, Involvement and Clothing Style in Image

Author: HuangJinBiao
Tutor: ZhangLingCong
School: Zhangzhou Normal University
Course: Applied Psychology
Keywords: Big Five Product involvement Extraversion clothing style
CLC: B849
Type: Master's thesis
Year: 2012
Downloads: 82
Quote: 0
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Abstract


Personality and product involvement are both likely to play significant roles ininfluencing clothing style in image.College students (550undergraduates) completed theFive Factor Inventory and the Inventory of Clothing Involvement and the Inventory ofClothing Style in Image. Two of the Big Five traits, conscientiousness and extraversion, werepositively related with clothing involvement. The Big Five together explained2.8%of thevariance in much graduational clothing style in image,9.9%of the variance in quiet clothingstyle in image,2.2%of the variance in mild clothing style in image and learning stylesexplained,5.0%of the variance in vangard clothing style in image and clothinginvolvement explained an additional3%,1.6%,5.1%,11.6%,suggesting that both personalitytraits and clothing involvement contribute to clothing style in image. Further, therelationship between extraversion and clothing style in image(quiet clothing style in imageand vangard clothing style in image) was mediated by clothing involvement. At the sametime,the results,eye-movement experiment about pictures of clothing style in image,suggestthat students with high extraversion、low openness and high clothing involvement moreregarding as important the collar of vangard clothing, with high openness more regardingas important the outline of vangard clothing, with low extraversion more regarding asimportant the gusset of conservative clothing,with high clothing involvement moreregarding as important the length of conservative clothing, with high extraversion moreregarding as important the length of quiet clothing, with high clothing involvement moreregarding as important the collar of quiet clothing, with high clothing involvement moreregarding as important the collar and lenth of enthusiasic clothing, with high extraversionmore regarding as important the collar and outline of enthusiasic clothing, with highagreeableness and high clothing involvement more regarding as important the gusset ofmild clothing, with high agreeableness and high clothing involvement more regarding asimportant the lenth of manliness clothing, with low clothing involvement more regarding asimportant the outline of general clothing, with low clothing involvement more regarding as important the lenth of bardian clothing, with high clothing involvement more regarding asimportant the shoulder of bardian clothing, with high clothing involvement more regarding asimportant the lenth of much graduational clothing, with high agreeableness more regardingas important the lenth of simple clothing, with low clothing involvement more regarding asimportant the outline of simple clothing.

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