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Digital imaging technology breakthrough invention to commercial portrait photography, photography, video dissemination and development speed has been greatly improved and the development of digital technology for commercial portrait photography a more vast, even omnipotent imagination, to make it more perfect aesthetic based on better meet the aesthetic needs of modern people. However, the invention of digital imaging technology has, but also the time of 20 years, although the development of rapid, but it can only be considered early in many places is still not perfect, especially the lack of aesthetic theory guidance. Thorough analysis to explore the aesthetic aspects of digital business portraits, is of great significance to the practice of commercial portrait photography and consumer aesthetic improvement. In this paper, the issues to be discussed first is defined in the areas of commercial portrait photography, followed by commercial portrait photography in the digital technology. This would need to mention a few questions: First, what is a commercial portrait, it is divided into several types, with other types of photography; Second, what is the commercial portrait photography in the digital technology with traditional commercial Portrait, what is the difference and advantage. Commercial portrait photography, portrait photography commercial nature, including a personal photo, wedding photography, children's photography three categories; It is distinguished from photojournalism, documentary photography, and other types of photography, while digital commercial portrait photography, the digital technology applied to a commercial portrait photography photography type. Faced with the rapid development of commercial digital portrait photography, his works are now exceptionally rich, but any lack of aesthetic theory guidance how to improve the ability of the photographer's aesthetic creation, coordination invasive aesthetic taste of consumers, as well as how to enhance the consumer aesthetic needs, these have become the purpose of this research. This paper will digital commercial portrait photography to do a study of the system from the aesthetic point of view, from the aesthetic needs of consumers of commercial portrait photography, commercial portraits aesthetic appreciation of aesthetic creation and aesthetic subject of commercial portraits, as well as mainstream commercial portrait photography aspects to explore the impact of consumers' aesthetic, combined with digital imaging characteristics, unique portrait photography creative way, and aesthetic knowledge combine to enhance its theoretical level.
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