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20 centuries ago, the city mostly have good readability and ease of identification, an important place of architectural styles prominent, relatively narrow range of public space, dividing simple, public space easier to identify. And because today's rapid development of urbanization in China, the rapid expansion of urban construction, more and more large office or residential buildings occupy a city-center location, the intricacies of urban transport, urban imagery identify more confusion. In such a chaotic, carrying a large space in our daily lives, the city guide system in which to play for people to self-orientation and wayfinding indispensable role in the process, is an important element of the city, but now China Many cities have lack of proper identification guides pedestrians and vehicles, there is unreasonable, graphic symbols are not standardized, information content imperfect. Therefore, the city guide system this \effect. City complex is a modern city with all the basic functions, and the world's leading commercial real estate model, which includes large commercial centers, urban pedestrian street, five-star hotels, business hotels, office buildings, apartments, transportation hubs, etc., they between the various parts have a dynamic relationship of interdependence, set office, residential, shopping, dining, culture, entertainment and other functions into one, thus forming a multi-function, high efficiency, material constitutes a strong independent synthesis. Because the guide system design determines the operation and management of quality and service quality, it should be very seriously. From a macro point of the city, the urban complex of the city created a new business environment, it is in a small radius range, to meet the urban core population diversity event needs, greatly reducing the transaction costs of human activities, enhance the intensity of activity, stimulate and amplify the activity of energy, creating a new, highly efficient way of urban life. Now many cities are vigorously developing urban complex, hard power to increase competition among cities, but on urban complex guide system soft power competition is very little analysis, this will hinder the development of the urban complex, and even to urban development has also brought negative impact. This article from the perspective of communication studies, guide system design for the various visual elements (graphic symbols, colors, text, typography) and the relationship between the scientific study, coupled with the guide system performance on a variety of forms analyze, compare, research, understand this complex urban complex public space, opened the space environment, hidden logic guides, guide system to arrive at a strategic framework. According to guide system design methods and design principles to guide the distribution system set up guides, guides and expressions of the information content of the set design.
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