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MX China Automotive Products Division, New Product Development System

Author: FanJunHua
Tutor: WangMin
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: new product development system product development strategy Stage-Gate System management organizational structure
CLC: F426.471
Type: Master's thesis
Year: 2011
Downloads: 91
Quote: 0
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Abstract


New product development is an important pillar for the enterprise survival and development and will have a significant impact on the company’s operation and future prospects.Constantly developing new products is a major competitive advantage.With the rapid development of China’s auto industry, the development enviroment for auto parts changes intensively, Strong product development system is the foundation to any auto parts manufacturer’s success.MX Company is already a global leader in the connector market of consumer electronics.But in China automotive market, which is a great potential and fast changing market, MX China Automotive Products Division is facing a big challenge: how to continue to lead the industry development by utilizing existing advantage, how to shorten new product development cycles and improve new product development performance in order to make products more in line with China customer demands, thereby increase the market share of China.Firstly this article reviews the theories of new product development, background of connector industry and MX Company. Then analyzes its new product development management system from three aspects: new product development strategy, new product development process, organizational structure to identify the weaknesses of MX China Automotive Products Division in this rapid development market and find the way to make the development system more effective to meet the needs of market. Finally the article make a summary to the key points to be improved.The article provide a detailed analysis of new product development management system of MX China automotive products division, present a specific application of new product development management in automobile connector industry, and also can be a reference for establishing effective development system suitable for China automotive connector industry.

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