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A Study on "Yang Hongying Phenomenon"

Author: ChenManZuo
Tutor: LiJiang
School: Guangxi Normal University
Course: Contemporary Chinese Literature
Keywords: YanghongYing Children’s literature Commercialized Mass culture Reading promotion
CLC: I207.8
Type: Master's thesis
Year: 2011
Downloads: 73
Quote: 0
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Abstract


Since the 1980s, the operation of the socialist market economic system make social environment in China had the profound change. With entertainment and consumption, tra nsient as the main characteristic of mass culture vigorous development of children’s litera ture, wake up the writers and publishers businesssense. They began to attachment the de mand of the market, a large number of manufacturing aims to cater to children’s works, the group interest in order to earn big profits. Had been education children’s lofty should ering the responsibility of children’s literature undertaking is transformed into a producers and sellers of commercial activities jointly for profit. Thus, the best-selling works from home and abroad with its market benefit Chinese contemporary children’s literature calif i nto commercial age. Since then, once in children’s literature in which is regarded as the reader education object, the object of children are endowed with more consumption objec t of meaning. Original children’s literature in art education, elite, for children’s main goal in the creative pattern "integration" produced fundamental transformation, differentiate int o the type of commercialized children’s literature, form varied coexistence of children’s li terature creation and publishing pattern.Yang Hongying is a representative writer in the children’s literature field. Her creati ve mode and related publisher marketing mode is summarized into new century children’s book consumption, production areas of a phenomenon. Yang Hongying works to the ev aluation of as the center, a controversial rapid world was open, derive a relevant works of contemporary children’s literature "best-selling", "classical", "commercial" aspects of the controversy. During the debate, "reflection children’s books evaluation system", "commer cial children’s literature" propositions are officially proposed.The commercialization of Chinese children’s literature, Yang Hongying and her novel s have appraisal representative meaning. The children’s fiction writed by Yang Hongying containing at least four specific best-selling elements, namely "pleasant illusion", " self-re plicating of similar story ", "TV image type narrative", "specific business consciousness". These popular element makes the children’s literature Yang Yang Hongying works won the children in great demand and huge readers of business profits. In the case of a succ essful business of children’s literature, induction will inevitably in children’s book market in China capital expansion. Commercial children’s literature standardization production m ode based on capital of monopoly desires, let children’s personal experience back to the corner, thus no attention to children’s personality, dispel reflection and critique hindered c hildren ability development, eventually led to a manipulative aesthetic ability and individu al children develop a culture of violence.As the keeper of adults must actively and management of children, help children rea ding behaviors construct the necessary knowledge sets. At the very least, choose suitable for children in current reading and continued developmentof children’s books, adults part icipating in the process of the function cannot be ignored. In the process, as the children to read the guide catered to blindly adults can’t imagine himself, but the children’s inter est should be actively give children effective guidance, through different types of text let children form critical reading consciousness. If adults from their own inherent blindly c onception to children choose books, such as for adult think children’s attention to last a long time, just for the selected works of shorter length; Or think children understand abil ity is limited, only for them to provide simple theme of the works. So, can gain a few a nd single reading experience of children probably can only understand the general stereot ype that really become the text, the reading ability is limited adult imagine the child. A dults can consider from two aspects participation, management children’s reading behavior, ensuring the healthy growth of children get necessary spirit reserves:(1) children’s readin g was body promoting professional; (2) training children acquisition the rich reading strat egies.

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