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The Marketing Strategy Research of CN College

Author: QuQiang
Tutor: FanLiLi
School: Southwest Jiaotong University
Course: Business Administration
Keywords: Private colleges and universities Marketing Education Marketing Strategy Optimization
CLC: G648.7
Type: Master's thesis
Year: 2010
Downloads: 68
Quote: 0
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Abstract


In recent years, private higher education in China has made rapid development, as the implementation of private higher education in private universities both in the size of the school or on school quality have made significant progress, has become an important part of higher education in China. However, due to college enrollment, the establishment of the independent Institute of foreign educational institutions in China to seize the the biogenic market and private colleges and universities competition between the increasingly fierce competition in the market of higher education students. Marketing of education in our country's institutions of higher learning, especially private colleges and universities have been widely used in education marketing strategy has been widely used private colleges operators. Theoretical basis at home and abroad, and it turns out, the rational use of marketing theory is of great significance to the sustainable development of higher education. CN College the CN College is one of the NS Group organized by institutions of higher learning, the development of just eight, by an unknown school of hundreds of people develop into the scale of the 6000 people in the Southwest The area is very unique and a certain influence on vocational colleges, the speed of its development decisions: remarkable. But like other private colleges and universities, the CN College has the general disadvantage of the private college, student employment is not satisfactory, the tuition is high, the lack of scientific and effective management, social influence and low restricting their own development. Marketing theory in the face of increasingly harsh Student Market competition, how to promote the sustainable development of the CN College and other private colleges and universities, is worthy of our exploration and study of the subject. The paper introduces the research background, significance, methods, and the innovation, and marketing and education marketing theory as a guide, analysis and presentation of the development of the domestic and international education marketing research and practice; followed by facing the CN College The macro-environment, the industry environment and internal environment analysis; On this basis, SWOT analysis summarizes the opportunities and threats faced by the school. At the same time, the use of the STP marketing strategy CN facing the Academy Student Market market segmentation, target market selection and market positioning analysis. In the end, the CN College existing marketing strategy analysis, put forward a series about the product, price, place, promotion four aspects of the marketing strategy optimization program to promote the development of the school.

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CLC: > Culture, science,education, sports > Education > Higher Education > All types of colleges and universities > Private institutions
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