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Research of Campus Website Communication Effect of Southwest Jiaotong University

Author: RuanZuo
Tutor: HuangXiaoZhong
School: Southwest Jiaotong University
Course: Communication
Keywords: Southwest Jiaotong University Campus Website Dissemination of results
CLC: G649.2
Type: Master's thesis
Year: 2010
Downloads: 81
Quote: 0
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Abstract


Campus website is school important promotional window, the forefront of guiding public opinion, an important part of the campus culture. How its spread effect a direct impact on the image of the school, relating to the smooth conduct of the various tasks. Southwest Jiaotong University, Case Construction Status Overview school website, through the actual dissemination of results of the survey to explore the site, combined with the questionnaire content analysis of typical part questionnaire analysis, content analysis on the basis of further improving the campus website dissemination of results of policy recommendations for schools to carry out the construction of the campus Web site, as appropriate, consider other domestic colleges and universities may also refer to. The second chapter in the based on Overview campus site construction, select a site representative - the Jiaoda News, Yang Hua qualities, construction situation analysis of Southwest Jiaotong University campus website. Chapter through the sample survey method, depth interviews, and dissemination of results of Southwest Jiaotong University campus website a preliminary statistical analysis. The data show that the basic situation of the dissemination of results of Southwest Jiaotong University campus website as follows: students visit campus website, but the frequency is low; online media, access to information is the primary purpose; Homepage most visited, most students expressed satisfaction with the site; early site construction paid off, press and propaganda basically put in place; students expressed concern for most topics; students optimistic about the prospects for website development. In addition, as a few specific issues of concern: part attention Chizhongweiyou, the news gateway NOTE degrees below Yanghua network; satellite network real-name system of the Forum to be discussed; sense of innovation on the Web site construction, art and creative needs strengthening. Chapter by the highest attention to the \improved specific issues. Chapter questionnaire analysis, based on content analysis, in-depth visits to the student the reporters group and instructor found website dissemination of results mainly due to: the construction is the lack of a full audience research foundation, information content, there is a disconnect with the audience demand, views the expression platform imperfect, and accordingly audience investigation mechanism into - step to improve the dissemination of results on the basis of information content to meet the needs of the audience is the key to further improve the dissemination of results, the establishment of freedom of expression on the platform to further improve the protection of the dissemination of results and other the Suggestions measures for the campus site builders Reference.

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