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Social memory and the relationship between tourism market appeal

Author: LiLin
Tutor: ZhengXiangMin
School: Huaqiao University
Course: Tourism Management
Keywords: Social Memory Tourism market Taiwan Youth Attractive
CLC: F592
Type: Master's thesis
Year: 2011
Downloads: 63
Quote: 0
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Abstract


There is extensive damage to resources to the development of China's tourism industry, blind duplicate construction, emphasis on immediate interests, ignoring the problems of long-term development. Quanzhou as small and medium-sized cities, faced with the threat of Fuzhou and Xiamen city travel, how to avoid becoming a tourist transit, especially in attracting visitors from Taiwan to come to the fore, to maintain permanent vitality, is an important research direction. Starting from the theoretical point of view of social memory on the definition of social memory, analysis social social memory function, called on the city policy makers and planners in the mining tourism resources, the development of the tourism market, the emphasis on social memory memory loading protection, do the sustainability of tourism development. The article to the Taiwan youth Quanzhou social memory, for example, analysis of the The Quanzhou use of social memory has attracted the advantages and disadvantages of the Taiwan Youth feasibility reference for tourism development. In this paper, a literature analysis, multi-disciplinary analysis, field survey pointed out that the distinction of social memory and personal memory, historical memory, to analyze the relationship between social memory and tourism market attractiveness. As a tourist destination in Quanzhou, summarized the Quanzhou social memory resources, and using the questionnaire to study Taiwan youth travel Quanzhou impression of the methods and strategies of the the Quanzhou use of social memory resources to attract young people from Taiwan. This paper is divided into seven chapters. The first chapter is the introduction, describes the motivation of this study, the theoretical basis of the background, objectives, research methods, objects and research. The second chapter describes the basic theory of literature review and research. The chapter Research social memory, and defined social memory. The third chapter is to analyze the relationship of social memory and tourism market attractive. Chapter IV study of young age defined source of Taiwan youth social memory. The fifth chapter summarizes the the Quanzhou social memory resources. Chapter questionnaire as a tourist destination of Quanzhou Taiwan Youth attractive analysis and evaluation of the importance of social memory. Chapter VII under the laws of social memory, come to propose new engineering building to be careful and to take measures to build the Taiwan youth Quanzhou social memory protection of social memory, and Quanzhou to attract the Taiwan youth travel market positioning, product design and marketing strategies recommendations.

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