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A students travel market marketing strategy research

Author: YangNa
Tutor: WangMingQin
School: Heilongjiang University
Course: Business Administration
Keywords: Tourism Market TOWS Analytical Technique "4P" Marketing Strategy Supporting Measure
CLC: F592.6
Type: Master's thesis
Year: 2013
Downloads: 43
Quote: 0
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Abstract


Through introducing the situation about A company and its college marketingstrategy, finding that it has products, price, private brand and promotion problems.Based on it, analyzing the environment of college marketing, using TOWS analyticaltechnique to evaluate it. Using "4P" marketing strategy to formulate A company’scollege marketing strategy. To guard it can be work well, suggesting some ideas, whichis organization and HRM, CRM and protection of website and network marketing.

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CLC: > Economic > Tourism economy > China 's tourism industry > Organization and management of tourism enterprises
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