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Impression formation is an important area of ??research in social psychology. Since the 1970s, cognitive psychology, this field of research began to explore the internal psychological process. The impression formed Priming on the rise and development at this time. The impression formed priming effect their value can be divided into positive start and negative. After the start of the feelings of those who would target to make the evaluation more inclined to start value. Attention in previous studies, the researchers focused on the feelings of those who read the target behavior sentences spontaneously reasoning of its qualities, as well as the priming effect on this process. Sentence of behavior in the past, researchers have obvious qualities tendentious or completely neutral. The former, if not see the actors, by the sentence itself can infer a significant traits, the latter can not infer characteristics. The former has apparently spontaneous trait inference effects, while the latter does not. But in fact, many acts are fuzzy, to contact and different actors may infer different qualities, so this study on the basis of previous research in inherited an attempt to explore a fuzzy behavior by different category labels start, whether The occurrence of spontaneous trait inference. Previous studies found that, after appropriate start, will inevitably produce corresponding results, recent studies have shown that the unconscious state of mind to make better decisions, the theory seems to be able to eliminate the priming effect, this study also the application of the theory of unconscious thinking to find a priming effect elimination mechanism. In this study, a total of three experiments: experiment the category label subliminal priming, in order to examine the impact of the start value and detection consistency susceptibility fuzzy behavior, 41 students participated in the experiment. Experiment II improved on the basis of experiment, started on the threshold of the category labels. 30 students participated in the experiment. In the third experiment, subjects were evaluated after the start-up, the target in three different mindset in order to examine the unconscious mind to eliminate the role of start. 175 college students participated in the experiment. , On the basis of the above three experiments, combined with the existing research results of this study the following conclusions: First, the goal of fuzzy behavior, feelings will be the start of category labels for positive behavior by feelings by reasoning has positive qualities; negative sense, feel the reasoning of its negative qualities. Start for subliminal effect than suprathreshold apparent under the conditions of the start threshold, even if the target fuzzy behavior, were also carried out on the target spontaneous trait inference, the threshold under start-up conditions, the effect is not obvious. Third, if the target is of positive significance to the individual subjects showed more spontaneous trait inference, means more willing to reasoning qualities such goals. Individual negative sense, were more inclined to adopt an evasive attitude last start, for some reason, were qualities not affect the evaluation of the test target fuzzy behavior, so for the unconscious mind can The elimination of the start of a lack of strong evidence.
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