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The Study on Bicycle Media Development Status in China

Author: LiHongHong
Tutor: FengZhiMin
School: Southwest Jiaotong University
Course: Communication
Keywords: Bicycle media Advertising Public bicycle Free Rental Hangzhou Wuhan
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 112
Quote: 0
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Abstract


In the the intense advertising market competition mechanism as well as the social development of the \After nearly 20 years of efforts of the media people, the Bicycle media is slowly into people's lives. The the bike media initially use the civilian bike \Our audience there are \So, the the bike media people constantly on the bike media transformation and modernization, media carrier the civilian bike into a dedicated bike and its composite facilities, and finally transferred to this stage of the free public bicycle rental system. The media people want to bike media recognition improved by allowing the audience to accept the \The high operating costs of free public bicycle rental system brought severe economic pressure to the government and enterprises, public bicycle project is still not healthy functioning. Bicycle media in the case of poor public bike project development few advertisers cares, when the value of its media to achieve, or whether it is still puzzled. Bicycle media go? Many media people are very concerned about the problem. Foothold now, before they look to the future, want to open a recipe to the development of the bike media, we must first bike development status of the media. While the the bike media carrier status quo, Bicycle media status quo (the part of the text carved the \In this paper, the combination of literature analysis and empirical research, specifically analyzing the course of development to do on the bike media literature analysis, at the same time as to the operation of public bicycles in the focus of the operation of the city, Hangzhou, Wuhan, Shanghai, Beijing, Chengdu 5 object of study, the bike media carrier (ie public bicycle related the composite facilities) development status quo, the bike media development status quo of two parts, a detailed and in-depth research and analysis, empirical research on the audience of more than five cities \degree \Obtained there is free public bicycle rental system of the bike media development status quo in sustainable operation difficult, the bike media advertising upper low, a different bike bodywork media and bicycles composite facilities media recognition problem. Meanwhile, according to the different development outcomes in different cities, different development outcomes under different recognition analysis of results infer relying on public bicycle bike media its survival that the development environment is required. This Volkswagen slow media traffic system is more suitable for certain requirements \And the development of an entry point with the various urban industrial structure, population density, travel demand is different. Despite the current development status of the bike media more but also revealing the light of hope. Its own low-carbon environmental protection \The bicycle operation of the development needs of the media actively improved adjustment policies and market demand, more needs strong government support. The government not only to support the low-carbon environment, \Space for sustainable development at the same time parties to the the Bicycle media operation, and vigorously support the bike media the operation side enough impetus to the sustainable development of public bicycles and bicycle Media, and ultimately achieve social, media, the general public \.

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