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Of college students in the new media environment , media literacy education research

Author: BaiXue
Tutor: ZhangHongJun
School: Nanjing Normal University
Course: Communication
Keywords: New Media University student Media Literacy Media Literacy Education
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 340
Quote: 0
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Abstract


With the rapid development of the mass communications industry , the media have a growing impact on the audience . New media age of Internet its pluralism, entertaining, interactive and virtual sex to attract college students , quickly became the most important channels of information , and has a profound impact on their behavior . Student groups in the proportion of Internet users account for more than one-third , while most college students as the main population , colleges and universities in the complete hardware facilities , network construction and many other objective factors , to determine the dependence of the student population of the new media strongest. The face of the complex and numerous information brought a variety of media platforms , college students media literacy corresponding Typically has reached a higher level . Through the media literacy education in college students , to help college students improve understanding of the media , select and contact the media 's ability to correctly interpret , screening and judge the information provided by the media , and the full and effective use of mass media to develop themselves . This paper, based on the basis of media and social change caused by the new media age , all the survey data , analysis of college students media literacy and to accept media literacy education status quo , problems as well as to carry out the need for media literacy education proposed in the new media environment for traditional media and new media , media literacy concepts adjustment, and ultimately the formation of the government , media and universities with the collaboration to build practical strategies for media literacy education system of the three . This article is beneficial strategy for college students between the groups and the mass media to become a positive development , as well as the architecture of media literacy education system .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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