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Analysis of the Corporate Strategic Communication in View of Public Relations

Author: ZhouYuPing
Tutor: WuYouFu
School: Shanghai International Studies University
Course: Communication
Keywords: Public Relations Strategic Communications Corporate Social Responsibility Corporate Identity System Two-way peer-to-peer communication Crisis Communication Management
CLC: F270
Type: Master's thesis
Year: 2011
Downloads: 215
Quote: 0
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Abstract


Effective means of coordinated public relations as an enterprise with the internal and external environment , in theory and in practice , is closely associated with the corporate strategic communications . Dissemination of relevant theoretical data collecting and collating this article through public relations and corporate strategy , multi-level contrast and associated with the theoretical basis of the Public Relations obtained enterprises through the implementation of corporate social responsibility in the field of view of the public relations , corporate image recognition , to establish two-way communication mechanism of the internal and external , as well as the spread of the crisis management to achieve strategic communication objectives . And build a corporate strategic communications mode of operation according to the nature and motivation of the public relations division , communication management , image management and relationship management works . Thus , from the content and manner of strategic communications connotation defined and established public relations guide and participate in the status of the enterprise strategic communications practice , favor the concept of enterprises in the public relations perspective , clarity and execute strategic communications . The article also through case studies , corporate strategic communications practice in Public Relations Perspective on the analysis of the practical application of Chinese enterprises for further clarify the functions of public relations in the corporate strategic communications , as well as to solve the existing strategic communications predicament , has a certain practical significance .

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CLC: > Economic > Economic planning and management > Enterprise economy > Economic theory and methods
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