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With the continuous development of economic and society, the traditional "shareholder maximization" as the goal of the production mode of operation has produced a growing number of social problems, such as products of inferior quality, environmental pollution, violation of employee rights and interests, it impediment the business development and social progress seriously. As the basic economic cell of society, corporate have the responsibility to think about the profit of other stakeholder, while pursuit the profit for shareholders, in order to achieve the harmonization of economic and social development, especially in the current construction of a harmonious society context, corporate social responsibility have more important practical significance.In theory research, the relationship between corporate social responsibility and corporate financial performance is always a hot issue: corporate social responsibility whether impacts the company’s financial performance, this impact is positive or negative; Corporate Social Responsibility performance whether dependents on the corporate financial performance. This article is based on this consideration, After the analysis of correlation between corporate social responsibility and corporate financial performance, we choose the Shanghai A-share listed companies in the manufacturing sector in2008-2010as the study sample, the relationship is an empirical analysis, to demonstrate corporate social responsibility not only will not hurt the company’s financial performance, and will help establish a corporate image and profitability improvement; in turn it can provide more resources to support company to afford corporate social responsibility.In this paper, the combination of normative and empirical research methods, the main contents as follows:the first chapter, Introduction, including background and significance of topics, research methods and dynamic ideas and research abroad. Chapter Ⅱ, History of corporate social responsibility and the reality of development, this sort contains the background of corporate social responsibility and development process, the theoretical basis of social responsibility and the reality of development. Chapter III, corporate social responsibility and financial performance analysis related mechanisms, including corporate social responsibility and financial performance between theoretical hypothesis, the boundary of corporate social responsibility and the impact on financial performance, financial results also described the impact of corporate social responsibility. Chapter IV, empirical research design and analysis, this part mainly based on previous theoretical analysis proposed hypotheses, and build a research model for empirical analysis. Chapter V conclusions and policy proposals, based on the aforementioned theoretical analysis and empirical research, the formation of research findings, and give some recommendations about how to promote the corporate social responsibility. Chapter VI:study characteristics, innovation and vision, this paper describes the main features and innovation, and that the lack of research and further development of sound direction.
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