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How the Social Influence of Digital Media is Changing Media Habits
Author: JiXiang
Tutor: ZhuZuo
School: Shanghai International Studies University
Course: Journalism
Keywords: Digital Media Social impact Audience habits
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 57
Quote: 0
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Abstract
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Through the study of the social impact of digital media and audience habits change , we can understand the extent of social change . Through qualitative case study of social movements and participatory news for those who use digital media , such as the Internet and satellite broadcasting in Africa , the Middle East , Asia , allows us a more comprehensive understanding of the digital movement . This process allows us to more comprehensive look at the impact of the digital movement of modern society . The study describes the social impact of digital media to the cause and manner of changing audience habits . The results show that , the high immediate requirements of the modern society of the information ; study also shows that modern audiences accustomed to more interaction between the audience and , at the same time produce a full interactive public domain .
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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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