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With the development of digital technology, network technology and terminal technology, radio and television networks, communication networks, and Internet triple play trend of more and more obvious, the three major networks are technically consistent business scope is quite similar, the receiving terminal is also coming together, as long as a terminal device, through a network, will be able to achieve to watch TV, phone, and Internet service function to achieve the \Development of triple play, technically increase the propagation path of the television media and expand the scope of business of the television media, television media, which is a new development opportunity. But true at the same time, the development of the triple play of the telecommunications sector with a penetration of the technology to the broadcasting industry conditions, television market to compete with the television media, will undoubtedly constitute a serious challenge for the television media. Television media in order to win greater development in the era of triple play, it must be brave enough to face the challenges and seize the opportunity to recognize their own strengths and weaknesses, to explore the most suited to their triple play development path. Survival and development of the network of the road, is based on a comprehensive analysis of the opportunities and challenges facing the television media in a triple play context, made an important strategic choice. Technology, management, market demand, government is the basic driving force for the development of a variety of new media of television, through technology, business management, market demand, government management is how it affects the new analysis of the development of television media, to sort out the direction of the TV media should focus on the implementation of the strategy of the survival and development of the network \China network television, as a new media company owned by the CCTV, the main implementation platform for the the CCTV implementation of the survival and development of the network \valuable experience, there are some shortcomings. A useful exploration in content development and business development, communication channels, terminal, platform development, operation and management mode innovation worthy theory and the results of the survival and development of the network \inadequate utilization of network resources, and the homogenization of content, new business development is not enough, management can not keep up the triple play development requirements. As a new media company of the most influential television network television has some typical and representative on the experience with the lack of exploration of the survival and development of the network of the road, and the implementation of other television media network Survival and Development \TV media networking survival and development \How to carry out the contents of the building and open up new business, how to carry out the development of communication channels, terminal and platform, how to carry out the operation and management mode innovation, from the legal, regulatory, and policy on how to triple play and TV the development of a media regulation, these TV media most need to be answered in the implementation of the survival and development of the network \I proceed from the above four aspects, trying to make some constructive suggestions on the TV media networking survival and development \
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