Dissertation > Excellent graduate degree dissertation topics show
For Advertising Business Intelligence Systems Design and Implementation
Author: HuangHai
Tutor: ZhengHong; YangXingGen; YangGengXing
School: East China University of Science and Technology
Course: Software Engineering
Keywords: Business Intelligence Data Warehouse Data integration services Data analysis services Data reporting services Television Ratings
CLC: TP311.13
Type: Master's thesis
Year: 2012
Downloads: 61
Quote: 0
Read: Download Dissertation
Abstract
|
In the advertising industry, because of television advertising data is very huge, and quantitative data common standard, complex data sources. So if to different industry products, comply with advertisers and positioning in the face of the main marketing crowd formulates the right advertising scheme, need according to the actual conditions, mass data analysis and mining, the marketing strategy for advertisers to provide effective services.Thesis puts forward the advertising industry for the TV marketing strategy plan, based on the framework of business intelligence, the advertising industry research to the TV advertising investment returns as the theme of the data warehouse design; The advertising industry in data warehouse as the core, building the data load process, solve the business system of data between different dispersed, not uniformly describe can lead to the analysis of the data; Loading the good data of advertising industry data warehouse, and on the basis of using the linear programming method of data processing, optimize advertising plan. The whole business intelligence frame construction of the main combination Microsoft provides database management system and business intelligence tools, achieve business intelligence technique in the advertising industry within the application.
|
Related Dissertations
- The mobile terminal based on CSR perspective of business intelligence systems,TP393.09
- Data Mining Application in Higher Vocational Teaching Administration,TP311.13
- Research and Implementation of Key Technology of Model Running in Business Intelligence,TP274.2
- QFD is based on the application and evaluation of bank credit card data mart A software project,F830.49
- The weighted algorithm and its implementation and application in the business intelligence data mining,TP311.13
- KTV chain design and implementation of business intelligence systems,TP311.52
- Research on the Project Requirement Management of the Telecommunications Business Intelligence System,TP311.52
- The Study of Telecommunication Network Operation Management Data Warehouse System,F626
- The Study on the Application of BI in MTA,F270.7
- CCB Sichuan SMS platform to optimize the design and implementation of data warehouse,TP311.13
- Research on the Applications of BI’s ETL Optimization and Quality Control on Aviation Warning,F562
- Research on Consumers Purchasing Behavior of TV Shopping and Its Inspiration for Marketing Strategy,G229.2-F
- Logistics enterprise business intelligence systems framework,TP311.13
- The large modern circulation enterprise group integrated management information platform construction,TP311.52
- The Application of Dimensional Modeling in Telecom Data Warehouse,TP311.13
- Applied research based on the quality of the steel industry of the SAS system data mart,TP311.13
- OLAP applications in the northern commercial buildings sales management,TP315
- Analysis and Design of the Integrated Information Management System for Shanxi Postal,TP311.52
- Study and Implement on Key Technology of Data Warehouse in Community Service,TP311.13
- Association Rules in Educational Administration Management System,TP311.13
- The Application and Research of Data Warehouse in Telecommunications Enterprises,TP311.13
CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Programming > Database theory and systems
© 2012 www.DissertationTopic.Net Mobile
|