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Design and Implementation of the Advertising Sales Pre-Booking System

Author: LiuBo
Tutor: LuoShouShan
School: Beijing University of Posts and Telecommunications
Course: Software Engineering
Keywords: intemet advertising sales management system automatic
CLC: TP311.52
Type: Master's thesis
Year: 2011
Downloads: 12
Quote: 0
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Abstract


Along with the development of internet technology, online advertising are became a main stream form of marketing from just new way of advertising. Compare with traditional media advertisements, online advertisements have many different unique advantages, e.g. online advertisement are more focus, be able to deliver information in deferent forms, more coverage, and will not limited by time and location. Leading by these advantages,the number of advertiser are in favour of online advertisement are increasing, the resources of online advertisement have increasing demanding, and online advertisement market are enjoying rapid development.To adapt market variations and more effectively apply online advertisement resources, Internet companies need manage their sales, planning, and operation staff in a meticulous way; they also need a more flexible system to allocate online resources. In addition, they will need to set up a diversity marketing program in the premise of sales by technical basis of advertising management system and deep integration of sales team. Driven by this demand, advertising management system emerges as the times require. Yahoo China as the sub-brand of Yahoo.com the top portal information website, it always seeking for better solutions on online advertisement.Through the analyse of current online advertising development form, this report proposes the use of Advertising Sales Reservation system to increase the selling rate of advertising resource and give solution to reduce conflict in advertising resource selling base on Yahoo China existing sales process and internal demand. Also, in the subsequent design process, it adds the order management, customer management, and other features that take the sales process more systematic, automatic and intelligent.This report content following facts:1. Introduce the concept of Advertising Sales Reservation systems, analyse and describe the back ground, development and existing status of advertising management system.2. Collect internal demand data from Yahoo China sales department, analyse the operational process of sales department and operational problem in the process. Also design the Advertising Sales Reservation system base on the result of analysis.3. Analyse and compare current common WEB programming language, including ASP, PHP and JSP to determine both software and hardware development environment for Advertising Sales Reservation system.4. Design and architecture Advertising Sales Reservation system framework and main component.5. Complete the design and programming of Advertising Sales Reservation system.6. Complete deploy of Advertising Sales Reservation system and open for trail operation.Advertising Sales Reservation system is one component of Yahoo China’s advertising management system, after large implementation of the Advertising Sales Reservation system in the work, and continuously improvement of the entire advertising management system, it will more efficiently use company advertising resource and significantly increase the sales department productivity.

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development
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