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’The Research Report of Consumer Behaviour of Female Internet Users" pubilshed in the2008,said "the her-e-era "has arrived. More and more scholars and businessmen realized that the female cosumer exert the importtant influence on the e-commerce. Under this background, the paper based on consumer psychology and consumer behavior to research the design of women shopping website.Consumer behavior blends elements from psychology,sociology and econimics. Through studying the behavior characteristics of female consumer shopping at network to understand the female’s attitudes towards the online shopping, distribution of population, commonly used website, factor of choice, the source of advice, the source of information, the products and the population of event,behavior-change trends and so on. And then, analyzing and summarizing the comsumer psychology of female shopping online. That psychology includes the satisfaction, realistic psychological, emotional and convenient.Only capturing the feminine heart, can you meet the needs of beauty appreciation and functionality of female consumer, and promote the development of online shopping and female electronic commerce. However, different countries adhering to its own characteristics. Italian women shopping site adhere to customizable and luxury style, the British insisted on the line of fashion boutique, the website of the United States consider the large number of goods and enough attractive discounts as the power of promoting consumption. As is konwn, well-known international women shopping site inludes "Harvey Nichols" who is in the line with British boutique style of luxury and elegance, and "Net-a-porter" who is the most popular shopping webiste around the world.But, in the china, The women shopping site still in its infancy,there are many problems, such as the site classification unscientific, slow site updates, the division of labour is unclear-cut, web design un-professional.Additionally, the process of designing a website design is:communication with client to understand the needs and positioning; collecting the data and the preparation of material, designing the site structure and layout (navigation bar and columns), filling content, the visual design of the website (color, graphics, text),interaction design; and then, site testing (including programs, databases, server stability, security, compatibility of browser and monitor), site maintenance (including hardware, software, databases, updates and adjustments of the website content); finally, web site promotion. This paper applied the female consumer online shopping behavior research and psychological research to design the "yoohere" web site, linking theory with practice, and presentting own point on the female website design research.
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