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A Study on the Impact of the Act of Tourists by Social Media

Author: HaoZuo
Tutor: LiYunPeng
School: Capital University of Economics
Course: Tourism Management
Keywords: social media tourism consumer behavior
CLC: G206
Type: Master's thesis
Year: 2012
Downloads: 763
Quote: 1
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When social media gave everyone the ability to create content, tourism consumerbehavior habits by the new type of exert a subtle influence on media change. This changeis more than a tourism consumers to tourism products to know, also have a direct effect onthe future development of the tourism enterprise strategic or marketing countermeasures.The author of a large number of documents in, found in academic circles tourismconsumers in social media of research in the field of little, in view of the base, the decisionbased on this starting point to begin. In this study, the author adopt questionnaire and caseanalysis of the way to tourism consumers as the research object, in tourism based on thetheory of consumer behavior, summarizes the change of social media tourist consumerbehavior and their influence factors, including from consumer travel tourist motives andmake produced before travel plans to travel in the process, finally to tour feedback. Finallythe author will research results and the case, and the combination of targeted, puts forwardseveral tourism enterprises can be a reference for the application and strategies, such astourism enterprise how to use the weibo maintenance iwom, how to create online travelcommunity content to attract consumers and make social media and the perfectcombination of mobile media marketing strategy, hope this conclusion can roughly sumsup the social media platforms tourism consumers’ behavior rule, and for tourism enterpriseuse of social media marketing reputation and provide theoretical support for products.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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