Dissertation > Excellent graduate degree dissertation topics show

A Study on the Impact of the Act of Tourists by Social Media

Author: HaoZuo
Tutor: LiYunPeng
School: Capital University of Economics
Course: Tourism Management
Keywords: social media tourism consumer behavior
CLC: G206
Type: Master's thesis
Year: 2012
Downloads: 763
Quote: 1
Read: Download Dissertation

Abstract


When social media gave everyone the ability to create content, tourism consumerbehavior habits by the new type of exert a subtle influence on media change. This changeis more than a tourism consumers to tourism products to know, also have a direct effect onthe future development of the tourism enterprise strategic or marketing countermeasures.The author of a large number of documents in, found in academic circles tourismconsumers in social media of research in the field of little, in view of the base, the decisionbased on this starting point to begin. In this study, the author adopt questionnaire and caseanalysis of the way to tourism consumers as the research object, in tourism based on thetheory of consumer behavior, summarizes the change of social media tourist consumerbehavior and their influence factors, including from consumer travel tourist motives andmake produced before travel plans to travel in the process, finally to tour feedback. Finallythe author will research results and the case, and the combination of targeted, puts forwardseveral tourism enterprises can be a reference for the application and strategies, such astourism enterprise how to use the weibo maintenance iwom, how to create online travelcommunity content to attract consumers and make social media and the perfectcombination of mobile media marketing strategy, hope this conclusion can roughly sumsup the social media platforms tourism consumers’ behavior rule, and for tourism enterpriseuse of social media marketing reputation and provide theoretical support for products.

Related Dissertations

  1. The Design and Realization of Employee Social Networking System Based on SharePoint,TP311.52
  2. Comparative Study of Rural Tourism Consumers’ Behavior in Fuzhou,F327
  3. An Empirical Study of the impact of social media and enterprise management transparency,F272
  4. Explore the Mechanism of SNS and Its Advertising,F713.8
  5. A Comprehensive Study on Key Factors of Encouraging User Participation in Social Media,TP391.3
  6. Social Commerce Business Model Study,F713.36
  7. Resarch of Word-of-mouth Marking Communication Model on Social Media,F713.50
  8. A case study of China government micro-blog Communication Perspective,G206
  9. The flow of information in social media micro-blog to Sina as an example,G206
  10. The Study on How Ingersoll Rand Company Promotes Marketing Strategies by the Tools of Social Media,F274
  11. The Research on Public Relations Strategies Management in the Era of Web2.0,F270.7
  12. The Studies of New Business Model in Social Media Era,F274
  13. The Study of the Rural Tourist Consumer Behavior,F590
  14. Research on the Consumption Behavior of Rural Tourist,F592
  15. The Impact Studies of College Student Travel Regret Psychological to Follow-up Behavioral Intention,F713.55;F224
  16. Exploration and Reflection on Discourse Symbolic Power in Social Media Field,G206
  17. Social media based Adaptive Information Recommended Mechanism,TP391.3
  18. Based on the microblogging social media analysis system design and implementation,TP311.52
  19. Social Network Mining and Analysis Based on Social Media,TP393.09
  20. Study on SNS Advertising Value and Business Strategy,F49

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
© 2012 www.DissertationTopic.Net  Mobile