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Mobile phone has emerged, ten years short time, in China tohave1000000000subscribers, this figure is less users in North America three times,more than the whole of Europe user. On one hand this description of Chinacommunication industry development to keep up with the pace of the times, in second,also means the Chinese market, with a chance. Such a huge number, let us more andmore mobile phone can not be underestimated role in our life. With the mobile phonenetwork, broadband, mobile phone has evolved into an interactive multifunctionalmedia, mobile phone entry into the3G era.If the last ten years of the Internet, then the next ten years belongs to mobilephone. It is like a big net, is integrating public media, become the media fusion of newstage. This article mainly from the mobile phone media and mass media fusionbetween mobile phone media, found the existing problems at present, put forward thefuture development strategy of mobile phone media. The body of the thesis consists offour parts, in the first part, on the status of mobile phone media concept, definition andelaboration on the mobile phone, make a summary of research. In the second part,introduced the mobile phone media and mass media fusion; the third part, mainlydiscusses the mobile phone media and mass media convergence problemsencountered,including the external mass media challenge with the inner mobile phonemedia itself is insufficient; part fourth, the mobile phone media future developmentstrategy and its legal regulations are studied and discussed.
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