Dissertation > Excellent graduate degree dissertation topics show

The Operation Mode Research of Mobile Publishing in China

Author: HongZuo
Tutor: HeZiYue; LiuYongJian
School: Wuhan University of Technology
Course: Communication
Keywords: Mobile-Publishing Developmental Course Industry Chain of MobilePublishing Operation Mode
CLC: G237.6
Type: Master's thesis
Year: 2012
Downloads: 385
Quote: 1
Read: Download Dissertation

Abstract


Mobile media has become an important channel for people to obtain information with the development of mobile media and network technology. The emergence and development of mobile media not only make it becoming the fifth media, but also bring great commercial potential for the media industry and create new economic growth point. As a result, Mobile Publishing has been boomy developing. How to grasp the characteristics of mobile media in order to find suitable growth mode for the development of Mobile Publishing has become a pressing matter of the moment. This paper systematically discusses the developmental course and present situation of mobile media with reference to the I-MODE mode in Japanese Mobile Publishing, which hopes to provide some references for the current development of Mobile Publishing. Through content analysis, case analysis and other research methods, the author has researched, defined and explained the general developmental situation of Mobile Publishing in China, the main types of current Mobile Publishing, the elements in the Mobile Publishing industrial chain, the current main operational modes, dilemma and barriers, and finally proposed solutions.This paper mainly consists of five parts:The first part is the introduction, which includes integration of research results on the China’s Mobile Publishing industry, introduces the background and significance of this thesis, sums up the present research status and characteristics of China’s Mobile Publishing industry, epitomizes the theoretical basis that is involved in this thesis, and proposes the innovative points in this paper. The second part has mainly summarized the concept and characteristics of Mobile Publishing, expounded the different types of Mobile Publishing, and finally recapitulated the developmental course of Mobile Publishing in China. The third part has analysed mobile publishing content providers, mobile operators, mobile phone terminal manufacturer and other segments in the Mobile Publishing industrial chain, and simply outlined the industry chain structure of mobile phone reading, mobile applicational shop and mobile phone game. In the fourth part, the author has analysedand summarized the existing industrial operational modes of Mobile Publishing, and raised three modes:"Platform+Content" Mode,"Teminal+Application"Mode,"Software+Advertisement"Mode, and explained this three modes in detail through model picture and cases analyses. At the same time, the author also draws on the experiences of Japanese I-MODE model, and recapitulated revelation that the Japanese I-MODE mode has provided for the development China’s Mobile Publishing. The fifth part has combined with the developmental status of China’s Mobile Publishing industry and discussed problems on its development in depth, and proposed seven counter measures.

Related Dissertations

  1. Research on Food Logistic Operation Modes and Mechanism Based on the Supply Chain,F426.82
  2. Research on Operations Model and Development Strategy of Liaoning Post Logistics,F259.2
  3. The Research of Jiangsu Software Outsourcing Service Platform Construction and Operration,F426.672
  4. On the Copyright Think Caused by the Dissemination Features of Mobile Publishing,D913
  5. Research on Industrial Chain of the Mobile Publishing in China,G237.6-F
  6. Research on Some Problems in Supply Chain Optimization Based on Supply hub,F224
  7. Study on the Status Quo and Developing Tide of Mobile Books Publishing Basing on Content Level,G206-F
  8. Research on Education-Intermediary Organization,G649.2
  9. The Appliced Researeh on Low Cost Operating Mode of China Airlines,F562
  10. University Science Park real estate construction and operation management research,F293.3
  11. A Study on the Status Quo and Its Related Cuntermeasures of Chinese Handset Publication,G206-F
  12. BPI Study on International Settlement Operation Mode Based on Document Processing Centre,F832.2
  13. The Demand and Operation Mode Analysis on Financal Service in the Third Party Logistics of Hunan Hongxing Logistics Corporation,F259.2
  14. Tertiary Treatment of Domestic Sewage with a Constructed Wetland in North China,X703
  15. A Study on Logistics Operation Mode of Enterprise’s Business Based on the Free Trade Port Area and It’s Application,F752.5;F259.2
  16. Yuecheng Reservoir Bank Collapse Research,TV221.2
  17. The Mechanism and Characteristics of Granular Sludge Formed in Biological Phosphorus Removal System,X703
  18. The Research on Logistics and Supply Chain Management of Shandong Silver Mall Co.,LTD,F252.1
  19. Study of the Marketing and Network Maintaining Integration Model in A Provincial Subsidiary of China Mobile,F626
  20. Study on the Situation of Highway Passenger Transport under the Existing Model of High Speed Railway,F542
  21. Study on Best Way to Run and Salt Tolerance for Mustard Tuber Wastewater Treatment by Biological Contact Oxidation Process,X703

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Editing and publishing of electronic publications
© 2012 www.DissertationTopic.Net  Mobile