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The Research of Postal Savings Bank Changde Branch’s Marketing Management

Author: ZengJie
Tutor: PengYuan
School: Xiangtan University
Course: Business Administration
Keywords: Commercial bank Postal Savings Bank Marketing Management
CLC: F832.2
Type: Master's thesis
Year: 2011
Downloads: 76
Quote: 0
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Abstract


Since joining the WTO , China's reform of the domestic financial system to further deepen and to accelerate the pace of financial globalization , more and more far-reaching impact of the international financial crisis on China's banking industry . Meanwhile , all kinds of foreign commercial banks have joined the competition of China's banking industry , with the fierce market competition for domestic commercial banks , so that the already fierce competition in the domestic banking market has become more brutal . Major domestic commercial banks in the improvement of the previous marketing management mode or explore new marketing management model , the implementation of a better marketing strategy , positive change, the financial products and services , and strive to seize the market share in the huge pressure of market competition , achieve sustained and stable development . Changde Branch of China Postal Savings Bank to gain a foothold in this gradual tough competitive environment and development , it is necessary to learn from useful marketing experience in domestic and international commercial banks , and to improve the level of marketing and improve the marketing program . In this paper, the basic theory of finance , and marketing as a theoretical basis , contact the actual situation of China Postal Savings Bank Changde Branch , proceed from their existing marketing conditions through the analysis and study of problems have emerged in the market positioning , the select marketing strategy , customer relationship management , make comments and suggestions to improve Changde Branch of China Postal Savings Bank 's position in the in Changde financial market and market share , and promote their steady development .

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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