Dissertation > Excellent graduate degree dissertation topics show

Influence Factors Research of Intention to Buy Fresh Produce Online for Consumer

Author: ZouJun
Tutor: YanFengXian
School: Huazhong Agricultural University
Course: Business management
Keywords: Fresh Agricultural Products Online shopping Wish Influencing factors
CLC: F323.7;F224
Type: Master's thesis
Year: 2011
Downloads: 314
Quote: 0
Read: Download Dissertation

Abstract


Internet information technology and the rapid development of online shopping network consumption expenditure items. The net purchase fresh agricultural products are increasingly entering the field of view of consumers as something new to the online shopping market, and cause for concern. Study consumers' online shopping the fresh agricultural wishes and influencing factors have a strong sense of reality. This paper focuses on the network of fresh agricultural products to buy, based on field survey data, based on behavior theory, technology acceptance model and innovation diffusion theory, descriptive statistical analysis of consumer willingness to purchase fresh agricultural products and agricultural products of the key indicators of expectations, factor analysis test consumer perception and evaluation of online shopping constitute dimension, and optimal scaling regression test consumer perception and evaluation of online shopping, the expectations of the consumers of fresh agricultural products, online shopping, consumers The four aspects of online shopping the cognitive and consumers of fresh agricultural products the pros and cons of purchasing fresh agricultural characteristics affect the willingness of consumers online shopping. The main conclusions are as follows: (1) consumers try online shopping lower willingness of fresh agricultural products, the net purchase fresh agricultural interest. The results showed that: 35.1% of surveyed consumers are willing to try the net purchase fresh agricultural products, but only 23.3% of consumers very interested to purchase fresh agricultural products expressly. At the same time, 46.6% of consumers believe that the net purchase fresh agricultural products is fully capable of achieving. (2) consumers expect prices with traditional flat or even lower, higher consumer logistics speed and product quality requirements. The study results showed that: 38.5% of consumers expect the purchase price than traditional low, 35.8% of consumers expect the price to buy traditional; 49.9% of consumers said they want to be able to be served the morning ordering the afternoon, 60% of consumers expect online shopping like freshness and flavors of fresh agricultural products and traditional way to buy. (3) consumer perception of online shopping and evaluation of various dimensions have significant positive impact on consumer purchase intention. Consumer online shopping experience, evaluation and attitudes of online shopping and the usefulness and ease of use, the higher the shop trust the evaluation of the extent and quality of consumer information on online shopping, online shopping wishes of fresh agricultural products more intense. (4) consumer price expectations for online shopping expectations of fresh agricultural products have a significant positive impact on consumer purchase intention. (5) the impact of different consumer characteristics on consumer purchase intention. Often in the form of dining, frequency of purchase and are willing to cook their own degree of willingness to purchase fresh agricultural products for consumers network positive and significant influence, but the selection of fresh agricultural knowledge richness and total household income on consumer network purchase fresh agricultural products will have a significant negative impact. (6) consumers on the net purchase fresh agricultural products to save time, quick and easy, and there are more varieties to choose from, you can buy fresh agricultural products, such as the recognition of the benefits of higher degree of willingness to buy the stronger, but the quality of fresh agricultural products the risk of problems and after-sale issues important negative factors that affect consumers' willingness to buy. Thus, in practice, network share fresh agricultural products, the enterprises should increase online shopping propaganda to nurture consumer network consumer attitudes, to enhance consumers to purchase fresh agricultural awareness and interest; the perfect rich online shopping platform design, enhanced attractive and convenient online shopping; constantly improve the technical support to ensure the safety of consumer information; good logistics to ensure timely delivery and safety; take effective measures to solve sale problems, increase consumer loyalty.

Related Dissertations

  1. The Blood Glucose Control and Influencing Factors in Type 2 Diabetic Patients with Oral Hypoglycemic Agents,R587.1
  2. Anhui Sports Industry Structure Research,G812.7
  3. A Study on the Factors Affecting the Cultivation of Voluntary Physical Exercise in Graduate,G807.4
  4. A Survey for the Factors That Affect Teaching English Reading in High Schools,G633.41
  5. The Research on the Relationship between Logistics Service Quality and Online Shopping Behavior,F724.6;F224
  6. The Influencing Factors of FDI Region Selection,F224
  7. Study on the Law of Ground Settlement with Shield Driven Method in Ningbo Area,U455.43
  8. Research on Patent Output of Universities in China,G306;F224
  9. A Study on Behavior and Affecting Factors of Sustainable Consumption,F224
  10. Empirical Study of Factors Affecting International Cometitiveness of China’s High-Tech Industries,F752;F224
  11. The Research of the Influencing Factors about Our Country’s Electric Power Enterprise Society Responsibility Information,F426.61
  12. Research on Mechanism, Performance and Influence Factors of Retardable Viscosity’s Asphalt,U414
  13. Analysis on Shear Lag Effect of Double Cell Box Girders PC Continuous Rigid Frame Bridge,U441.5
  14. The Research of Nutrition Knowledge Attitude Behavior and Effect Factors in Urumqi Middle School of Han, Uighur, Kazakh Clan,R151
  15. Influencing Factors of Schubert’s Creation of Lieder,J605
  16. Research on the Legal Protection of the Consumers’ Right to Know of Shopping at Network,D923.8
  17. Analysis on the Factors Affecting the Price of Commodity House in Taiyuan,F224
  18. Impulsive Purchase Influence Factor and Marketing Strategy Research,F224
  19. The Empirical Study about Effect Factors of Capital Structure of List Company in Information Technology Industry,F224
  20. The Research on the Factors of the Debt Maturity Structure in Chinese Listed Companies,F224
  21. Studies on Nitrification and Its Influencing Factors of Liaohe Estuary Reed Wetland Sediments in Summer and Autumn of 2009,X703

CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
© 2012 www.DissertationTopic.Net  Mobile