Dissertation > Excellent graduate degree dissertation topics show

J restaurant customer satisfaction research

Author: LiuYu
Tutor: SongYan
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Tea-house customer satisfaction customer satisfaction research
CLC: F719.3
Type: Master's thesis
Year: 2011
Downloads: 231
Quote: 0
Read: Download Dissertation

Abstract


The competitions among companies are more and more serious with our country’s market economy more developing. How to improve the company competitive force in the fierce market becomes the most important problem for the company and also it is the important factor for sustainable development of the company. For the Service Industry, how to obtain the customer’s satisfaction & loyalties by giving perfect services and take it as the company’s competition-advantages becomes the most important requirement for the company. The Customer Satisfaction Theory & Model was brought up by foreign scholars, then applied by many developed countries. In recent decades, lots of research works of the models and methods of operation were done in many countries, and an integrate systematic method and operation was made. There have been nearly 20years since the research and application of customer satisfaction theory in China, and it has made successfully results in some fields (such as Manufactory and Logistic industry).The tea-house industry in Chengdu has been developed very fast in lastly 20years. Owners and managers are eager to find effective methods to improve their competition force under the fierce pressures. Based on the theory instruction practice as a starting point, data service in the management process for the purpose, the author has done much research on J tea-houses in Chengdu, and got particular materials. Based on the existing domestic and international customer satisfaction model, the author designed the customer satisfaction model for J tea-house J. The author also distributed and called back many questionnaires, then finished the data-analysis work. At last the author found J tea-house existing problems and put forward the improvement measures by got the CSI report on J tea-house.The features and innovation points of the article are as follow:(1)Based on the models of CSI, the author used the CSI system for the tea-house industry in Chengdu. (2)The author designed the CSI guidelines system on J tea-house.(3)Based on lots of data, the author got the CSI system factor’s weight by direct correlation method and factor analysis method.(4)The author offered the analytic report of CSI on J tea-house in Chengdu and point out the improvement measures and advice.

Related Dissertations

  1. The Empirical Research on Service Encounter Affecting Customer Loyalty of Female Underwear Brand,F274
  2. Based on SEM and college sports shoes consumer complaint behavior research,F426.86;F224
  3. The Research on the Pricing Strategy Model of Enterprises in Environment of E-commerce,F224
  4. Automotive Service Industry Service Quality Research on the Impact of Customer Value,F426.471;F224
  5. The Research of Service Quality Management of Mobile Communication Industry in the Perspective of Customer Satisfaction,F626;F224
  6. Service Quality System Construction for Mobile Communication Based on Six Sigma,F626
  7. The Study on the Relationship between Service Quality and Customer Loyalty of B2C Online Store,F724.6;F224
  8. Large Supermarket Shopping Environment on Customer Satisfaction and Loyalty of Impact Study,F721
  9. Factors Influencing Customer Loyalty of Credit Card Market for College Students,F832.2
  10. Study on Customer Satisfaction Degree of Shipping Companies under E-Commerce,F713.36;F560.6
  11. GVE Lean Six Sigma management strategy of the company,F273
  12. Influencing Factors of Customer Satisfaction on the Medical Training Meeting,R-2
  13. Enhance Problems of Xi’an NJ Life Insurance Company Building Customer Satisfaction Study,F842.3
  14. A Study on Effects of Perceived Service Quality of Individual Automobile Insurance Business on Customer Satisfaction,F842.6;F224
  15. A Extended Hotelling Model of Game Location,C934
  16. Simulation of General Supermarket Casher System Based on Customer Satisfaction,TP391.9
  17. Liaoning Provincial Primary Education Model of Customer Satisfaction Index,G629.2
  18. Research on Customer Satisfaction Evaluation of Steel and Iron Enterprise,F426.31
  19. Employment Service Customer Satisfaction Index (CESSI) Model and Its Application,F249.2;F224
  20. Research on the Customer Satisfaction Index of Industry Market,F224
  21. Study on Custome Satisfaction Mesurement of 3Pl Based on Fuzzy Comprehensive Evaluation,F224

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > Services sector > Food and beverage industry
© 2012 www.DissertationTopic.Net  Mobile