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Study on the logistics mode of your baby store

Author: Fang
Tutor: XuZhiJian
School: Nanjing University
Course: Business Administration
Keywords: E-commerce logistics mode Le You Pregnant Women&Baby Store
CLC: F724.6
Type: Master's thesis
Year: 2013
Downloads: 7
Quote: 0
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E-commerce refers to all operational and management activities conducted in the use of information and communication technologies on the Internet. Logistics is the flow of the material entity, such as transport, storage, distribution, handling, storage, logistics information management activities. E-commerce is a fundamental business areas revolution. Its information technology, networking, fast and efficient features to the development of Chinese enterprises has brought new opportunities. However, the actual situation of development it is far not as good as expected. Logistics capabilities lag is a major reason.Especially with the development and popularization of the Internet, the realization of e-commerce is becoming the inevitable development of many enterprises. The services sector has also become an indispensable part of logistics. Enterprises are always trying to expand their business scope, choose more comprehensive logistics services in place that must be considered. Limited to the size and strength of the enterprise, the implementation of the e-commerce is overlooked by the companies without analysis of its electronic commerce e-commerce logistics mode. Therefore companies apply e-commerce applications in logistics blindly, waste a lot of financial and material resources, and bear huge risks.This thesis is based on the above background and the case study of Le You Pregnant Women&Baby Store logistics model in the e-commerce environment. It is divided into five chapters. The first chapter is an introduction to the significance of this research background, brief theories of related research home and abroad, and the specialty and novelty of this research. The second chapter elaborates the concept of e-commerce and logistics classification, and also introduces the theory of e-commerce and logistics, including the relationship between e-commerce and logistics, the traditional logistics, e-commerce logistics mode. The third chapter is about the current e-commerce logistics mode analysis and the characteristics of the e-commerce logistics, analyzing the current situation of China’s e-commerce logistics. The fourth chapter is describing on the case of Le You Pregnant Women&Baby Store and its logistics mode, including its own logistics mode and third-party logistics mode. This chapter also gives information on other modes of analysis. The fifth chapter provides the necessary improvements of the current logistics mode of Le You Pregnant Women&Baby Store by analyzing its problems. By using theories of researches, this chapter also gives final suggestions for the mall. The last chapter is conclusions, including e-commerce logistics mode through case experience, research limitations, providing a reference for other enterprises and e-commerce development.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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