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Retail commercial enterprises in recent years, rapid development of an industry, and rapid development has also brought a variety of problems , the high staff turnover is one of them , and how to alleviate this problem is with the end of Wang has been the concept of in-depth researchers more attention, is one of the effective solutions to improve employee satisfaction . Employee Satisfaction affect employee performance , thereby affecting business management objectives, improve employee satisfaction, inspire staff enthusiasm, creativity and passion for work, is a corporate human resources management is the key. In this paper, the decision on personal factors , environmental factors determinism, revenue comparison theory three theories were obtained three factors that affect employee satisfaction and employee own factors , business factors , the relationship between employees and business factors which influence each category factors bear different factors that influence the degree of satisfaction is different. In order to determine these factors with a direct correlation between employee satisfaction through data collation and collection , and data analysis and descriptive statistical factor analysis, the main factors that influence employee satisfaction cum reward for work , staff development prospects, enterprise humane care, employee career planning, employee social status, work attractiveness ; through variance analysis of data obtained qualifications and gender was significantly associated with satisfaction , but occupation, age , length of service was not significantly associated with satisfaction the conclusion . Finally, according to the paper the results of data analysis to make some recommendations to improve management of employee satisfaction , hoping for the retail commercial enterprise human resource management to provide some effective recommendations .
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