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Research on the Improvement of Mobile Internet Enterprises Competence

Author: XiaXiaoJian
Tutor: XuJianZhong
School: Harbin Engineering University
Course: Business management
Keywords: Mobile Internet companies The competitiveness of enterprises Profit model Industry Ecosystem
CLC: F626
Type: Master's thesis
Year: 2011
Downloads: 251
Quote: 1
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Abstract


The first decade of the 21st century is the decade of rapid development of the Internet and mobile communications industry, the second decade of this combination of both - the mobile Internet industry, the rapid rise of ten years. However, academic research on the mobile Internet is not comprehensive and systematic argument is not rigorous enough; more scarce and the competitiveness of enterprises in the mobile Internet. In addition, the field of study of the competitiveness of enterprises, research system is more mature, but the same lack of systematic study of various emerging economies. The paper first describes the existing academic research in the mobile Internet and the competitiveness of enterprises at home and abroad. Secondly, from the overview of the development of the mobile Internet, to clarify its meaning and mobile Internet business is divided into four types. Next, a detailed analysis of the structural characteristics of the users of the mobile Internet companies, the user data of the user behavior and the psychological effects of user needs; led him to study each of the four types of enterprises profit model, and evaluated; same time, the paper also Competitiveness of mobile Internet companies made an analysis of strengths and weaknesses. On the basis of a comprehensive introduction to the emerging economies of the mobile Internet, papers from the perspective of the competitiveness of enterprises, enhance the competitiveness of the factors will affect the internal dimensions and external structure of two categories, and each broken down by establishing a model of internal and external factors. On this basis, again broken down to the various elements, systematic introduction to the many factors that affect the mobile Internet to enhance the competitiveness. In order for people to quickly find the fundamental way to enhance the competitiveness of enterprises in the mobile Internet in many influencing factors, the paper first analyzes the crux of the mobile Internet to enhance the competitiveness and enhance the competitiveness of the objectives and principles, and on this basis The concept of the industrial ecosystem. The paper argues that the the the industry ecosystem models is the fundamental way of mobile Internet to enhance the competitiveness of enterprises. And on the basis of theoretical studies, research industry ecosystem models of Apple, Tencent and Google three international companies, as an effective complement to theoretical arguments. Enhance competitiveness in the full analysis of influencing factors and fundamentally enhance the way on the basis of the papers by the gray relational grade analysis method, the first of a quantitative analysis of the reasons, purpose and principle. Followed by a comprehensive introduction to the Evaluation of Gray Correlation main steps of the competitiveness of enterprises, and the main indicators of the effects of the foregoing factors and Ways to Enhance Competitiveness Evaluation, three well-known domestic mobile Internet companies - China Mobile, China Unicom and China Telecom competitive evaluation and sorting. Influencing factors and Method of Improving competitiveness of enterprises on the mobile Internet supplement Finally, from the point of view of the enterprise itself, analysis of the mobile Internet to enhance the competitiveness of the internal and external safeguards system and efforts to develop industry ecosystem models.

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