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Marketing channel management is a basic management work , but also in gaining access to the strategic elements of the long-term competitive advantage . Market competition increasingly homogenized , so that enterprises expect more and more difficult to obtain a competitive advantage through product , price, promotion of differentiation of these strategic elements ; while in the broad market , regional market differences apparent on the Chinese market by implementing channels management differentiated to obtain a competitive advantage and the channel competitive advantage can not be easily imitated , and allows enterprises to maintain sustainable competitiveness . Therefore , the channel is king \Firstly, in the theoretical overview section describes the concept of marketing channels , functions , structure and marketing channel management theory . Also describe the communications market channel management theory , marketing channel model of the mobile communications business , functions and features . Then the problems of the status quo , and marketing channels of the market environment of the Jiuquan Jiuquan mobile company analysis, the the Jiuquan mobile marketing channel optimization and functional design principles , on the basis of this principle , the development of various marketing channels next management strategy , including its own channels to physical channels , social channels , direct sales channels and electronic channels in the system, culture , the layout of the building , policy incentives , promotional marketing management strategy . Jiuquan mobile research object, its marketing channel management strategy of the Jiuquan mobile company to further enhance the ability of channel management , and improve the the Jiuquan mobile regional competitiveness have guiding significance , I believe that other cities mobile communications the enterprise also has certain referential significance .
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