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A Study about Improvement of Performance Management of Marketing Personnel in JP Company

Author: ShenDanPing
Tutor: ZhouXinPing
School: Shandong University
Course: Business Administration
Keywords: JP Company Marketer performance management
CLC: F272.9
Type: Master's thesis
Year: 2013
Downloads: 33
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Abstract


In the competitive market of China, enterprises have to face competition from the same business home and abroad, and need to adapt to our economic rules at the same time. Only by increasing efficiency and improving the stability of organization can enterprises obtain a better operation. Performance management is the lifeblood of enterprises and is of vital importance in operation management. Wide concern has been aroused about how to establish an effective performance management system by many enterprises.First, based on the study of performance management theory and methodology from domestic and overseas, taking JP Corporation as example, this thesis discusses staff’s degree of satisfaction of current performance management system and analyses the existing performance management system for marketers through interview and questionnaire. The necessity of optimization of performance management system for marketers will be stated in terms of institution, culture and staff expectation.Second, this thesis optimizes the performance management system for marketers of JP Corporation in order to achieve the development needs of this enterprise based on the study of modern performance management theory and the present situation of JP Coporation. In the meantime, it proposes the ideology, design philosophy and specific design methods for optimizing performance management for marketers upon the reality and needs of this enterprise.Finally, to guarantee good implementation effect, this thesis also discusses key links and matched system to make sure performance management system can get its maximum impact and helps the enterprise to achieve the strategic objects.The Study result of this thesis has an optimistic effect on the performance management for marketers of JP Corporation. It is of great value for establishing performance management for marketers at similar enterprises as well.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making > Corporate Administration
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