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Characteristics of Products’ Brand Marketing Research in Qinghai Province

Author: LiMeng
Tutor: PengGuoLi
School: Qinghai University for Nationalities
Course: Business management
Keywords: characteristic product in Qinghai province brand brand marketing
CLC: F273.2
Type: Master's thesis
Year: 2012
Downloads: 314
Quote: 0
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Abstract


Qinghai saves characteristic brand products with distinct regional characteristicsand cultural advantages, in recent years Qinghai province is captured closely westernbig development opportunity of development, actively implement the brand strategy,make characteristic brand products in the quantity and quality have been greatlyimproved. However, due to the characteristics of product brand marketing starts late,scope is little, and other unfavorable factors, Qinghai province characteristic productbrand construction still exist many problems. Aiming at these problems, the authorthrough practical investigation, the findings are examined in detail, combined with therelevant theory, put forward Qinghai to save the characteristic product of brandmarketing strategy.The article first of brand and brand marketing’s basic theory, Qinghai provinceproduct characteristics the basic characteristics of corporate and brand marketingsituation were discussed; secondly, combined with brand marketing theory andpractice, Qinghai province for the product characteristics of the whole enterprisecharacteristics and the market environment,to Qinghai province characteristic productbrand marketing comprehensively, in-depth study, Then elaborate the brandmarketing’ s whole process in detail, relating to the Qinghai specialty products brandmarketing the whole process.Based on the qualitative research as the main method, supplemented byquantitative analysis, so as to make it more operable. Hope this article for the Qinghaiprovince characteristic product brand marketing to provide a feasible and effectivetheory and practice model, make characteristic product production enterprise’s brandmarketing level of increase.

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CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Product Management
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