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Private marketing execution match the marketing strategy in Fujian upgrade

Author: YuXiaoYang
Tutor: ZengLu
School: Huaqiao University
Course: Business management
Keywords: Marketing Theory Upgrading Marketing Execution Fujian Private Enterprises Strategic Marketing Management
CLC: F276.5
Type: Master's thesis
Year: 2011
Downloads: 64
Quote: 0
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Abstract


Marketing from the date of birth,exists in close organic links with consumers, the environment and competition, it could be said that marketing emerged and advanced in the premise of competition and specific market environment. With the continuous improvement of China’s market economy, enterprise has completely become the main body of market competition, especially after China’s accession to the WTO, economic globalization has brought increasingly fierce competition to enterprises. Private enterprise,as an important force in economic activities, with great vitality and innovation, has strong sense of competition from the start-ups beginning, it is also the most positive in applying the latest marketing theories. With the constant evolution of competitive stages, the competition will evolve in the direction of Force divided and Peaceful coexistence from the stage of Survival of the fittest, and even the direction of Concurrence. There will also be a transition from Marketing Management to Strategic Marketing Management. In the context of upgrading in marketing theories, it is very important to study on how to apply and implement the latest Strategic Marketing Management theory.Whether the Marketing Strategy could be well carried out depends on the executing ability, which is also the key point for business organizations to achieve remarkable success in competition. Based on literature study, theoretical integration and comparative analysis, and combined with the self-characteristics of Marketing Management and Strategic Marketing Management, this article takes private enterprises in Fujian Province as the research objects, achieving the result of building the Marketing Execution Model for enterprises. In the end, it comes to the conclusion that, the key to effective Marketing Execution relies on well integrated marketing organization, marketing human resources, marketing management mechanism and team culture. Based on the conclusion, a specific improvement operation project is unfolded. The entire article focus on the upgrading of Marketing Execution in private enterprises of Fujian Province, from the analysis of environment and interests communities to the necessity analysis, Marketing Execution Model and the matching Upgrading Model, then finally the matching specific improvement operation project; Theory with practice, this article studied the upgrading of Marketing Execution in Fujian Province, hopes it will be useful in adjusting, transforming, optimizing the Marketing Strategy in the new competitive landscape; And also hopes this article will be accepted by private enterprises of Fujian Province, with the implementing of upgrading both strategically and operably, higher goals may be achieved in the new round of competition.

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CLC: > Economic > Economic planning and management > Enterprise economy > A variety of enterprise and economic > The private sector
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