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Hunan pursuit feed company Marketing Executive Power

Author: LiaoMingYan
Tutor: XiongYongQing
School: Central South University
Course: Business Administration
Keywords: Feed industry Marketing execution Executive culture
CLC: F324.6
Type: Master's thesis
Year: 2009
Downloads: 130
Quote: 2
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Abstract


Marketing execution in the business has an important role . This paper describes the theory and execution of marketing execution based on the theory , the use of relevant theories and tools , first of all affect the pursuit of Hunan feed company marketing execution process factors , human factors , institutional and cultural factors were analyzed in four areas , clear the company in the execution of the existence of some of the problems, and then from the process innovation , the establishment of learning marketing team , system innovation and building proposed to enhance the cultural aspects of the implementation of Hunan pursuit feed company marketing execution of specific countermeasures and suggestions. This paper re-designed marketing strategy of the company processes and marketing operations processes. From establishing a customer-centric marketing concept , strengthen the cooperation between the distribution sector , improve leadership - and implementation capacity and enhance the quality of the construction workforce in four areas to create a learning marketing team of the company . Papers that strengthen and improve the marketing system is established , and in the concrete implementation of the system that we do strictly enforced, carefully check that leaders lead by example in order to abide by regulations , improve the company's marketing execution , thereby increasing market share and the company's competitiveness .

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CLC: > Economic > Agricultural economy > China 's agricultural economy > Organization and management of agricultural enterprises > Agricultural production and service organizations
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