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Handan Tobacco Companies Marketing Strategies

Author: LiuXiaoLiang
Tutor: JinHao
School: Hebei University of Technology
Course: Business Administration
Keywords: Tobacco Marketing Tactics Proposal
CLC: F426.8
Type: Master's thesis
Year: 2010
Downloads: 81
Quote: 0
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With the globalization of the economy , the sustained and healthy development of China's economy , in order to adapt to China's rapid economic development and institutional reform , the tobacco industry is also engaged in exploration and improvement of the business management system . In recent years, the business model of the tobacco industry continues to introduce new management is progressing towards a scientific, standardized , and standardization . At present , China has joined the International Tobacco Control Framework Convention , to become one of the States Parties to the Convention , must comply with the Convention on the Prohibition agreed terms . With the increasingly fierce competition in the international market , China 's tobacco industry is facing unprecedented opportunities and challenges encountered many of the new situation and new tasks and new situations . Under the conditions of market economy , the market is to optimize the allocation of resources , and improve the efficiency of resource allocation . To adhere to market - oriented reform of China 's tobacco industry marketing , give full play to the basic role and leading role . The prefecture-level tobacco commercial enterprises how to adhere to market-oriented good cigarette marketing work , give full play to their own advantages in commercial enterprises , strengthen market research to accurately grasp the market situation and development trend , to actively cultivate cigarette brand ; How can a good grasp of cigarette marketing strategy to build a market - oriented modern cigarette distribution companies , is related to the tobacco industry in the future whether the sustained and healthy development of the overall situation . The author tries to proceed from the the Handan tobacco company marketing strategies of tobacco industry marketing trends , and explore the pulse of the development of the marketing strategy of the tobacco business enterprises , in the analysis of tobacco commercial companies facing marketing environment and its own advantages and disadvantages , as well as tobacco business external opportunities and threats faced by the enterprise on the basis of the marketing strategies of the tobacco commercial enterprise own opinions and views , to find out the ways and means of tobacco commercial enterprise future development of the marketing strategy , the tobacco commercial businesses can better the integration into the market economy environment , improve their competitiveness to meet the challenges from domestic and foreign .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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