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As the most important factors that affect the performance of the product market , as well as sales , effective , product prices have been merchants for anti-competitive tool to expand the market . In the marketing tactics classification , the price war because of its operation is simple , the effect is obvious , and is widely used . Price leverage , on the one hand, the performance of its macro-control of a regional market of consumer goods , affecting the composition and category of product structure in the regional market consumer trends ; other, pulling in market consumption and balance , to a certain extent to stimulate consumer desire to buy , which has led to the stage of peak consumption and consumer trough . That is, when the need for a new product pricing , it is necessary to consider the production cost of the product , but also to consider a combination of market factors , the use of leverage for a good price , and create a good atmosphere consumer , promote consumption , stimulate consumption , cultivate potential consumers , and take to boost sales , expand market share , so as to achieve the purpose of maximizing profits . Firstly, starting from the theoretical research goals , procedures and price decisions based on analysis of pricing decisions , influencing factors and elements ; pricing strategy and price management status and the presence of large manufacturing enterprises and a large elevator companies , for example problems. Practice analysis , the authors first described the history of the development of the company and the industry influence ; secondly that its major competitors and their competitive strength ; then describes the main technical characteristics of the product in the enterprise , the field of application , and the pricing strategy and rebates and on this basis that the outstanding problems of the company in the field of pricing decisions and propose solutions to the recommendations ; final analysis of the main ways of the prices of the company's management and its dealer management experience analysis .
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