Dissertation > Excellent graduate degree dissertation topics show

Research on Effect of Employer Brand Cognition and Strategies of Campus Recruitment under the Circumstance of Asymmetric Information

Author: ZhangWei
Tutor: MaXiangYang
School: Tianjin University
Course: Business management
Keywords: Asymmetric Information Employer Brand Cognitive Effects Campus Recruitment
CLC: F272.92
Type: Master's thesis
Year: 2011
Downloads: 83
Quote: 0
Read: Download Dissertation

Abstract


Under the new economic situation,talents play a vital role in the development of the company and traditional product competition has converted to talent competition, talents have become the key factor for a company’s success . More and more enterprises have realized the importance of employer branding and dedicated to shaping employer image, in which improve employer brand awareness is an important part. Campus recruitment has become the main recruitment channel and talent competition has entered the "white hot." In the campus recruitment, there exit asymmetry information situation between the employer and candidates, which may lead to enterprises receive the wrong type of candidates or missing the right type .It increases recruitment costs and risk of human resources of enterprises. How companies polish their employer brand by information communication and to be final winner in the talent competition.In recent years, a number of agencies and consulting companies have launched activities of the survey and evaluation for best employers, those surveys have different measurement criterions for employer brand awareness. In the campus recruitment, which factors are the students most concerned? Are the messages companies transfer what students need? This paper surveys the factors graduating students pay more attention to when they participate campus talks and the main messages companies transfer. Compare the information gathered through questionnaires and interviews, at the same time, compare it with the ideal employer factors surveyed by Chinahr as a case of symmetric information. The result is that under asymmetric information the messages companies transferred is not the students most needed. At last, this paper analyzes the causes of this phenomenon and provides suggestions to improve employer brand awareness and succeed in campus recruitment in the real situation of information asymmetry.

Related Dissertations

  1. The optimal scale of investment of private equity funds,O224
  2. Employer brand loyalty for knowledge workers Empirical Study,F272.92
  3. Analysis of Blog Title Language,G213
  4. Research on Relational Financing of Small and Medium-sized Enterprises of China,F275
  5. Research on Employer Brand Image Evaluation Index System,F272.92
  6. The Research of Enterprises Employer Branding Evaluation System Based on the View of Competitive Strength,F224
  7. Financing Cost and Availability on P2P Lending Market,F224
  8. Research on Delivery Time-Price Coordination Model Based on Risk Aversion in MTO Company,F224
  9. The Study of Principal-Agent Theory in Distribution System with Multi-Players,F274
  10. Signaling Function of Chinese Monetary Policy,F822.0
  11. Company contract theory and corporate law in force,D912.29
  12. The Asymmetric Information and Foreign Investment Risk Control,F275
  13. The Research on the Employer Brand of Chinese Universities,G647
  14. Research on Countermeasures Against Employee Turnover Based on Employer Brand,F272.92
  15. Economic Analysis for Environmental Pollution on the Basis of Asymmetric Information,X196
  16. Four Kinds of Inventory Decisions Models for Online Supply Chain System,F274
  17. College campus recruitment system design based project management,G647.38
  18. The Study of the Effect of Ownership Structure on the Quality of Accounting Information of Listed Companies in China,F233
  19. English Reading Effects of Metaphor,H319
  20. Asymmetric Information and Added Non-Performing Assets of State-Owned Commercial Banks,F832.3

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making > Corporate Administration > Personnel Management
© 2012 www.DissertationTopic.Net  Mobile