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The Improved Study of Chinese Insurance Personal Agency System

Author: CuiXiaoWei
Tutor: GuMingShu
School: Liaoning University
Course: Insurance
Keywords: Insurance personal agents Improved system Marketing services Framework of the legal structure Supervision system
CLC: F842
Type: Master's thesis
Year: 2012
Downloads: 301
Quote: 0
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Abstract


All people have seen the leap in the development of the wave of economicglobalization in the insurance industry. The change has become the focus of discussionby the major industry. The existence of the insurance industry, not only to make people’slives and property are guaranteed, but also to ensure the smooth development of theentire social and economic order. With the insurance continuous innovation and practice,the insurance individual agents highlight the increasingly important role in the marketingefforts. Firstly, the personal agent system can effectively reduce labor costs, expand thesupply channels for insurance products. Secondly, it can also use interpersonalrelationships to promote business growth, and put forward valuable comments toimprove the product. Additionally, the development of the personal agent system canincrease social employment opportunities. Chinese insurance agency market was startedlate. Since the introduction of a foreign insurance personal agent system came to Chinafrom American International Assurance in1992, the high efficiency of marketingchannels have gradually attracted the attention of the various insurance agencies.Insurance market has become increasingly open in order to lead to the gradual expansionof the marketing system. Chinese insurance market supervision and management of theindividual agents is not only related to the healthy development, but also related to theaccession to the WTO, which is successful integration with the international insurancemarket. Therefore, the personal agent system is an extremely important development inthe insurance market.However, the development of personal agent system in Chinese insurance is veryimperfect: a serious lack of integrity, a lower degree of social recognition, a higher lossrate varies，uneven professional standards, and other negative factors have a profoundimpact on the reputation and development of the insurance industry. In fact, it’s notdifficult to see the extensive mode of operation of insurance companies and industryassociations, poor coordination and other deep-seated reasons of the phenomena whichsuggests the loopholes in management of the CIRC.In this paper, the comparison of the foreign insurance personal agent systemdevelopment, carried out a detailed analysis for the development problems of Chineseinsurance personal agent system. Particularly on the legal status, the domestic insurance individual agents are not clear too. Commission income and the tax burden do not matchthe restraint mechanism disorders, and social identity and low are described. With thedevelopment of insurance in the United States, Japan, Hong Kong and other developedcountries up to regions development and the revelation of the personal agent system,insurance individual agents, we must improve the legislative system and the system oftaxes and commissions. In addition, we should construct a "comprehensive" regulatoryapproach for insurance personal agent system and improve the moral hazard for integritycrisis prevention mechanism and the perfect quality. The mechanism put forwardcorresponding countermeasures and solutions.

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CLC: > Economic > Fiscal, monetary > Insurance > China's insurance industry
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