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With the development of 30 years, the floriculture and nursery industry has already formed advantages of scale, characteristics and brand in zhejiang province, has leadership in the nation. It has become one of the ten leading agricultural industries in zhejiang province , makes great contributions at the area of economic and social development, and becomes the important channel of the efficiency of agriculture and farmers’ income in zhejiang.As the guide of agricultural industrialization theory, market mechanism theory, transaction cost theory, this paper make a comprehensive research on the floriculture and nursery industry, which based on looking up lots of documental materials and making field investigation. On the basis of analyzing the present situation of zhejiang floriculture and nursery industry and analyzing the existing problems, using the related theories this paper make comparative analysis on zhejiang floriculture and nursery industry, and constructs the development model according with zhejiang floriculture and nursery industry, and put forward measures and suggestions for accelerating development of zhejiang floriculture and nursery industry.(1)The development of zhejiang floriculture and nursery industry has some characteristices, such as area changes layout, production specialized, operation integrated, management commercialized, construction of large-scale, etc.(2)In the process of Zhejiang floriculture and nursery industry development exists some mainly problems, such as unreasonable product structure, floriculture and nursery circulation poorly, internal contact loose in specialized cooperative organizations and backward production mode(3) The probable model of zhejiang floriculture and nursery industry is support by push from government, put the university-industry cooperation as the core, enhance the competitiveness of floriculture and nursery as the target, continue to extend the industrial chain for final target.(4)The countermeasures to speed up the development of zhejiang floriculture and nursery industry is to optimize product structure, alleviate the contradiction between supply and demand, to strengthen cooperation organization construction, enhance core competitiveness, to intensify the combination of science and technology, development the role play of technology, to strengthen flower logistics construction, strive to expand extensions flower industry chain, to strengthen the government support strength and to improve socialization service system etc.
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