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The Study on Makeup Art Based on the Principles of Visual Communication Art

Author: WangHeQing
Tutor: MiaoDengYu
School: Shandong Institute of Arts
Course: Art of Design
Keywords: Visual Communication Makeup Art Visual Elements
CLC: TS974.1
Type: Master's thesis
Year: 2014
Downloads: 5
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Abstract


The “Makeup Art” discussed in the thesis, as the artistic design activityintegrated with the artistic innovation and presentation, is the overall design of visualimages for the live carriers, from the perspectives of visual art level as well as artisticdesign and creation, for the purpose of information transmission, and by means ofartistic conception and artistic creative thinking. It is different from the makeup skills,stylized makeup techniques and means in daily life.The author starts with the principles of visual communication art, and studieshow the makeup art organizes the mutual relations of points, lines, planes, solids andcolors by means of laws of formal beauty so that they can be integrated highly withreasonable structure of overall visual images and rigorous organization. And theworks can be rich in rhythm, coordination, sense of balance and rhythmic beauty. Themakeup art, as the spiritual product and elegant art, can reveal the details of beautyand depict the moment of beauty in human life incisively and vividly, integrating thenatural beauty, artistic beauty and life beauty of the objective world and forming thepresentation of different styles. As an important part of visual art, the makeup art ismore than the artistic design activity which combines the theories and practices andintegrates the materials and cultures, and what the works present is the visual imageendowed with the quality characteristics.The thesis also studies the visual communication design presentation of themakeup art. As the development of times, progress of society and continuousinnovation of design philosophy, the makeup has changed the natural appearance ofpeople with carrying certain information and conveying symbolic languages. Themakeup art, as a non-verbal communication mode and the indispensable mean ofexpression and communication in the spiritual life of people, dresses persons up intothe visual art images carrying rich artistic information. The makeup art has rich visuallanguages, which can be presented with graphic languages, languages of objects, andspecific visual signals as well. Therefore, from the perspective of visual information communication, the design process of makeup art is just a process for visualization ofinformation, that is, it communicates the information accurately to the viewersthrough visual language signals, reasonable visual language structures, and theoptimal visual effects, so that the viewers can understand the visual languages ofmakeup art, and thus receive the fashion information, spirits information and culturesinformation in the works.

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