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Multi-sensory Expression of the Modern Visual Communication Design

Author: YanChen
Tutor: ShiQiXin
School: Anhui University of Engineering
Course: Art of Design
Keywords: multi-sensory visual communication design expression and senses
CLC: J524
Type: Master's thesis
Year: 2013
Downloads: 32
Quote: 0
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Abstract


A century, visual communication design with its rich image characteristics and unique performance practices greatly expanded the field of people’s experience, enrich people’s mastery of the objective world information, modern people’s material life, the emotional experience as well as ways of thinking various aspects have had a certain impact. With the rapid development of modern material life, people gradually meet the material needs, more and more attention to their own sensory needs. The same time, the popularity and development of new media to a large extent the impact of traditional print media, thus breaking the traditional visual mode of transmission boring, modern visual communication design becomes more vivid and intuitive. Continuously improve the visual communication design requirements and Visual Communication Design in the before the advent of computers and the Internet has been to rely on a single graphics creative digital media technology, the rapid development of today obviously feel powerless, become more and more thin, fatigue and not comprehensive enough. On information overload and the proliferation of images, it has become increasingly overwhelming visual bombing numb. So, why not try to jump out of the visual barriers, the integrated use of hearing, touch, smell, taste and expression to create a comprehensive, three-dimensional, cross multi-sensory experience. Obviously, this is particularly important in today to seek a breakthrough for modern visual communication design. If you ignore the social environment to do visual communication design will look very abrupt and awkward, uncoordinated.This article is based on the modern visual communication design, modern visual communication design and multi-sensory expression of the relationship between the main line, research and analysis in the current environment in the modern visual communication design multiple senses cross, three-dimensional expression, to capture the overall modern visual communication design, spurred the formation of understanding of the wide range of things, so that the information conveyed is complete, vivid, accurate and detailed works of modern visual communication design artistic era and scientific. To establish the mainstream of modern visual communication design, multi-sensory expression of the master-slave relationship tributaries. Through the collection and collation of literature analysis on the basis of multi-sensory expression of modern visual communication design. Elaborate multi-sensory expression of the importance and impact of modern visual communication design. Analysis of the methods and principles of modern visual communication design in the creation of multi-sensory expression. The system works in conjunction with their design practice and mentor-based expression analysis of hearing, touch, smell, taste embodied in modern visual communication design.Multi-sensory expression of a new development trend of modern visual communication design, rapid development of the inevitable product of the era of science and technology, the multifaceted impact of science and technology, manufacturing processes and materials, modern, state-of-the-art design ideas and concepts embodied. Multi-sensory expression for modern visual communication design presents a new visual language, provides a broader design space for modern visual communication design, and design work in more exciting, powerful and persuasive and have artistic, times, as well as scientific.

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